The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City
The political, social and economic transformations of the thirties allowed the lower social groups to gain access to new ways of welfare, which included tourism. The conservative governments used the cinema and other media to encourage these possibilities, to spread the benefices of national tourism...
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Universidad Nacional de Mar del Plata. Facultad de Arquitectura, Urbanismo y Diseño
2007
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oai:ojs.pkp.sfu.ca:article-4192020-04-18T00:03:48Z The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City La utilización del cine de propaganda política para la difusión del turismo nacional. La promoción de Mar del Plata como Nuestra Gran Ciudad de Mar Bonnano, Carina Zuppa, Silvia cine documental propaganda política turismo representaciones sociales documentary cinema political propaganda tourism social representations The political, social and economic transformations of the thirties allowed the lower social groups to gain access to new ways of welfare, which included tourism. The conservative governments used the cinema and other media to encourage these possibilities, to spread the benefices of national tourism and to reveal the different areas in the country. Thus, the documentary cinema, besides promoting these places, was used as a tool for official propaganda.The State, through the Cinematographic Institute, submitted a programme which included the filming of regional tourist attractions. One of these productions was the short film Mar del Plata. Our great Sea City, which is the object of analysis in this paper. The images presented in the documentary film will allow us to understand how the cinema, according to the conservative conception, was able to influence the audience and make the golden dream of holidays in Mar del Plata come true. The significant contents will be elaborated following the sequence of images, in order to be able to interpret the underlying social representations in this propaganda production. Las transformaciones políticas, sociales y económicas de los años treinta permitieron a los sectores sociales relegados acceder a nuevas formas de bienestar, lo que incluía el turismo. Los gobiernos conservadores utilizaron el cine y otros medios de comunicación para fomentar estas posibilidades, divulgar los beneficios del turismo nacional y dar a conocer las distintas regiones del país. Así, el cine documental, además de difundir y promocionar esos lugares, fue utilizado como instrumento de propaganda oficial.El Estado, a través del Instituto Cinematográfico, presentó un programa que incluía la filmación de los atractivos turísticos regionales. Una de esas producciones fue el corto Mar del Plata. Nuestra Gran Ciudad de Mar, que es el objeto de análisis de este trabajo. Las imágenes presentadas en el documental permitirán comprender cómo el cine, según la concepción conservadora, podía influir en los espectadores y hacer realidad el sueño dorado de las vacaciones en Mar del Plata. Se trabajarán los contenidos significativos elaborados, siguiendo la secuencia de imágenes, con el fin de poder interpretar las representaciones sociales subyacentes en esta producción de propaganda. Universidad Nacional de Mar del Plata. Facultad de Arquitectura, Urbanismo y Diseño 2007-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf https://revistasfaud.mdp.edu.ar/registros/article/view/419 Registros. Revista de Investigación Histórica; Núm. 4 (2007): Arte, ciudad, arquitectura y diseño desde la segunda guerra mundial hasta los años 60; 98-113 2250-8112 spa https://revistasfaud.mdp.edu.ar/registros/article/view/419/290 Derechos de autor 2007 Registros. Revista de Investigación Histórica |
| institution |
Universidad Nacional de Mar del Plata |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Bonnano, Carina Zuppa, Silvia |
| spellingShingle |
Bonnano, Carina Zuppa, Silvia The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City |
| author_facet |
Bonnano, Carina Zuppa, Silvia |
| author_sort |
Bonnano, Carina |
| title |
The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City |
| title_short |
The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City |
| title_full |
The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City |
| title_fullStr |
The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City |
| title_full_unstemmed |
The use of political propaganda cinema to give widespread coverage to national tourism. The promotion of Mar del Plata as Our Great Sea City |
| title_sort |
use of political propaganda cinema to give widespread coverage to national tourism. the promotion of mar del plata as our great sea city |
| description |
The political, social and economic transformations of the thirties allowed the lower social groups to gain access to new ways of welfare, which included tourism. The conservative governments used the cinema and other media to encourage these possibilities, to spread the benefices of national tourism and to reveal the different areas in the country. Thus, the documentary cinema, besides promoting these places, was used as a tool for official propaganda.The State, through the Cinematographic Institute, submitted a programme which included the filming of regional tourist attractions. One of these productions was the short film Mar del Plata. Our great Sea City, which is the object of analysis in this paper. The images presented in the documentary film will allow us to understand how the cinema, according to the conservative conception, was able to influence the audience and make the golden dream of holidays in Mar del Plata come true.
The significant contents will be elaborated following the sequence of images, in order to be able to interpret the underlying social representations in this propaganda production. |
| publisher |
Universidad Nacional de Mar del Plata. Facultad de Arquitectura, Urbanismo y Diseño |
| publishDate |
2007 |
| url |
https://revistasfaud.mdp.edu.ar/registros/article/view/419 |
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