Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising
This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | Online |
| ভাষা: | spa |
| প্রকাশিত: |
Facultad de Arquitectura, Universidad Nacional Autónoma de México
2020
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| অনলাইন ব্যবহার করুন: | https://www.revistas.unam.mx/index.php/bitacora/article/view/72887 |
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| সংক্ষিপ্ত: | This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This representationmade cement a material capable of uniting the physical and ideological constructionof buildings, cities, environments and the bodies of citizens. This visualdiscourse is analyzed with a focus on urban standardization and the democraticconsumption of cement. |
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