Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising
This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Online |
| भाषा: | spa |
| प्रकाशित: |
Facultad de Arquitectura, Universidad Nacional Autónoma de México
2020
|
| ऑनलाइन पहुंच: | https://www.revistas.unam.mx/index.php/bitacora/article/view/72887 |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
| सारांश: | This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This representationmade cement a material capable of uniting the physical and ideological constructionof buildings, cities, environments and the bodies of citizens. This visualdiscourse is analyzed with a focus on urban standardization and the democraticconsumption of cement. |
|---|