Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Hernandez Flores, Fabiola
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
Mynediad Ar-lein:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

New Spaces for Architecture. A Review of the Exhibition "Industrials: Traces of Post-Revolutionary Speculation"
gan: Diez-Canedo Novelo, Joaquín
Cyhoeddwyd: (2020)

Territorial policy and public administrotion related to rural town at post revolutionary times: central and local agencies
gan: Cricelli, Susana
Cyhoeddwyd: (2008)

The art-historical and revolutionary ethos
gan: Mejía Amézquita, Valentina
Cyhoeddwyd: (2012)

Biopolitics within the domestic space of Buenos Aires, a historical perspective
gan: Sánchez, Sandra Inés, et al.
Cyhoeddwyd: (2015)

Standardization of adhesives for tiles and grouts for ceramic tiles
gan: Bauer, Roberto José Falcão, et al.
Cyhoeddwyd: (2008)

Leaks and appropriations: Informal advertising in Bogota’s public space
gan: Gómez, Cielo Vargas
Cyhoeddwyd: (2014)

The new Brazilian Space: Amazônia Azul and its implications | O novo espaço brasileiro: Amazônia Azul e suas implicações
gan: Wiesebron, Marianne L.
Cyhoeddwyd: (2017)

THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
gan: Vergara, Enrique, et al.
Cyhoeddwyd: (2017)

Advertising and female representation in Women's magazines: an approximation to the case of Eva magazine
gan: Vergara Leyton, Enrique, et al.
Cyhoeddwyd: (2020)

Santa Cruz housing complex: from the beginning to the present
gan: Imbronito, Maria Isabel
Cyhoeddwyd: (2016)

Standards for the Need of Equipments?
gan: Pavez Reyes, María Isabel
Cyhoeddwyd: (1998)

Territory selling. advertising, cartography and plot division in Greater Buenos Aires (1920 - 1950)
gan: Gómez Pintus, Ana; Instituto de Historia y Crítica de la Arquitectura y la Ciudad (HiTePAC) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Facultad de Arquitectura y Urbanismo, Universidad Nacional de La Plata. Calle 47 n° 162 (1900) La Plata, et al.
Cyhoeddwyd: (2017)

A trama verde e azul no planejamento territorial: aproximações e distanciamentos
gan: Oliveira, Ana Mourão, et al.
Cyhoeddwyd: (2018)

The San Borja Remodeling in Santiago de Chile: from revolutionary promise to reactivated real estate
gan: Arze Arce, Gonzalo Horacio, et al.
Cyhoeddwyd: (2018)

Arcos de medio punto. El Portal Cruz de Concepción
gan: Blanco Rieutord, María Angélica
Cyhoeddwyd: (1987)

Barrio Cruz: La permanencia de la continuidad y el arraigo
gan: (Centro de Diseño, Arquitectura y Construcción), CEDAC
Cyhoeddwyd: (1983)

The origins of the project: Consorcio-Concepción of Enrique Browne and Paneles Arauco of José Cruz Ovalle
gan: García Alvarado, Rodrigo, et al.
Cyhoeddwyd: (2007)

Analysis of artificial lighting standards for residential buildings
gan: Moraes, Júlia Silva de, et al.
Cyhoeddwyd: (2018)

Bodies of Modernity, Bodies of Publicity: Las bañistas by Jorge González Camarena
gan: Hernández Flores, Fabiola
Cyhoeddwyd: (2016)

Preservação do patrimônio arquitetônico histórico na missão institucional da Fundação Oswaldo Cruz
gan: Andrade, Inês El-Jaick, et al.
Cyhoeddwyd: (2021)

Study of minimum standards of flexibility for social housing in Bogotá.
gan: Cubillos González, Rolando Arturo
Cyhoeddwyd: (2012)

Influence of binder in the drying shrinkage of fiber cement
gan: Giordano, Brunoro Leite, et al.
Cyhoeddwyd: (2009)

Living (in) the house. Changes in the transforming standards and values in the constructed surroundings
gan: Di Paula, Jorge
Cyhoeddwyd: (2007)

Microstructural characterization in HEC and EVA modified cement pastes
gan: Silva, Denise Antunes da, et al.
Cyhoeddwyd: (2008)

Modelling proposal for the carbonation of white portland cement concrete
gan: Kirchheim, Ana Paula, et al.
Cyhoeddwyd: (2008)

Rheological characterization of cement paste: association of complementary techniques
gan: Betioli, Andrea Murillo, et al.
Cyhoeddwyd: (2009)

Development of plug-ins focused on analyzing requirements of the Brazilian Performance Standard
gan: Silva, Juliano Lima da, et al.
Cyhoeddwyd: (2019)

Technical evaluation of resistance to compression in concretes made with CPCA cement
gan: Rincon, Marcos, et al.
Cyhoeddwyd: (2016)

Post War City
gan: Cuberos, Juan Carlos
Cyhoeddwyd: (2009)

New requirements resulting from construction environmental certification programs and performance standards
gan: Silva, Adriana Teresinha, et al.
Cyhoeddwyd: (2015)

RESIDENTIAL BUILDING DESIGN CONSIDERING THE BRAZILIAN PERFORMANCE STANDARD: ANALYSES TO WALL PARTITION
gan: Oliveira, Luciana Alves, et al.
Cyhoeddwyd: (2012)

Sustainable house construction with soil cement blocks : from waste to material.
gan: Bedoya-Montoya, Carlos Mauricio
Cyhoeddwyd: (2018)

Evaluation of the incorporation of construction waste (CW) for the stabilization of soil-cement mixtures
gan: Souza, Juliana Maria de, et al.
Cyhoeddwyd: (2020)

Porosity estimation of cement-lime mortar through the volume calculation method
gan: Quarcioni, Valdecir Angelo, et al.
Cyhoeddwyd: (2009)

Paisajes: Traducciones de identidad. Proyecto TRAMA AZUL. Nuevos enfoques y miradas para el desarrollo sustentable del Territorio y sus Paisajes
gan: Thomas Ruiz, Isidora
Cyhoeddwyd: (2015)

Municipal environment and conservation standards in Colombia: ¿protected areas, ecological networks or green infrastructures?
gan: Remolina-Angarita, Fernando
Cyhoeddwyd: (2011)

Climate parameters for thermal performance simulation according to the Brazilian standard NBR 15.575
gan: Guarda, Emeli Lalesca Aparecida da, et al.
Cyhoeddwyd: (2020)

Physical-mechanical performance criteria of cement-soil mortars for earth building coating
gan: Milani, Ana Paula da Silva, et al.
Cyhoeddwyd: (2018)

Service life of white concretes exposed to chlorides: the influence of the cement and the diffusion coefficient
gan: Rizzon, Ana Carina, et al.
Cyhoeddwyd: (2008)

Study of the hydration of Portland cement pastes containing ceramic waste by thermal analysis
gan: Gonçalves, Jardel Pereira, et al.
Cyhoeddwyd: (2008)