Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

Fuld beskrivelse

Saved in:

Bibliografiske detaljer
Hovedforfatter:	Hernandez Flores, Fabiola
Format:	Online
Sprog:	spa
Udgivet:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
Online adgang:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

New Spaces for Architecture. A Review of the Exhibition "Industrials: Traces of Post-Revolutionary Speculation"
af: Diez-Canedo Novelo, Joaquín
Udgivet: (2020)

Territorial policy and public administrotion related to rural town at post revolutionary times: central and local agencies
af: Cricelli, Susana
Udgivet: (2008)

The art-historical and revolutionary ethos
af: Mejía Amézquita, Valentina
Udgivet: (2012)

Biopolitics within the domestic space of Buenos Aires, a historical perspective
af: Sánchez, Sandra Inés, et al.
Udgivet: (2015)

Standardization of adhesives for tiles and grouts for ceramic tiles
af: Bauer, Roberto José Falcão, et al.
Udgivet: (2008)

Leaks and appropriations: Informal advertising in Bogota’s public space
af: Gómez, Cielo Vargas
Udgivet: (2014)

The new Brazilian Space: Amazônia Azul and its implications | O novo espaço brasileiro: Amazônia Azul e suas implicações
af: Wiesebron, Marianne L.
Udgivet: (2017)

THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
af: Vergara, Enrique, et al.
Udgivet: (2017)

Advertising and female representation in Women's magazines: an approximation to the case of Eva magazine
af: Vergara Leyton, Enrique, et al.
Udgivet: (2020)

Santa Cruz housing complex: from the beginning to the present
af: Imbronito, Maria Isabel
Udgivet: (2016)

Standards for the Need of Equipments?
af: Pavez Reyes, María Isabel
Udgivet: (1998)

Territory selling. advertising, cartography and plot division in Greater Buenos Aires (1920 - 1950)
af: Gómez Pintus, Ana; Instituto de Historia y Crítica de la Arquitectura y la Ciudad (HiTePAC) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Facultad de Arquitectura y Urbanismo, Universidad Nacional de La Plata. Calle 47 n° 162 (1900) La Plata, et al.
Udgivet: (2017)

A trama verde e azul no planejamento territorial: aproximações e distanciamentos
af: Oliveira, Ana Mourão, et al.
Udgivet: (2018)

The San Borja Remodeling in Santiago de Chile: from revolutionary promise to reactivated real estate
af: Arze Arce, Gonzalo Horacio, et al.
Udgivet: (2018)

Arcos de medio punto. El Portal Cruz de Concepción
af: Blanco Rieutord, María Angélica
Udgivet: (1987)

Barrio Cruz: La permanencia de la continuidad y el arraigo
af: (Centro de Diseño, Arquitectura y Construcción), CEDAC
Udgivet: (1983)

The origins of the project: Consorcio-Concepción of Enrique Browne and Paneles Arauco of José Cruz Ovalle
af: García Alvarado, Rodrigo, et al.
Udgivet: (2007)

Analysis of artificial lighting standards for residential buildings
af: Moraes, Júlia Silva de, et al.
Udgivet: (2018)

Bodies of Modernity, Bodies of Publicity: Las bañistas by Jorge González Camarena
af: Hernández Flores, Fabiola
Udgivet: (2016)

Preservação do patrimônio arquitetônico histórico na missão institucional da Fundação Oswaldo Cruz
af: Andrade, Inês El-Jaick, et al.
Udgivet: (2021)

Study of minimum standards of flexibility for social housing in Bogotá.
af: Cubillos González, Rolando Arturo
Udgivet: (2012)

Influence of binder in the drying shrinkage of fiber cement
af: Giordano, Brunoro Leite, et al.
Udgivet: (2009)

Living (in) the house. Changes in the transforming standards and values in the constructed surroundings
af: Di Paula, Jorge
Udgivet: (2007)

Microstructural characterization in HEC and EVA modified cement pastes
af: Silva, Denise Antunes da, et al.
Udgivet: (2008)

Modelling proposal for the carbonation of white portland cement concrete
af: Kirchheim, Ana Paula, et al.
Udgivet: (2008)

Rheological characterization of cement paste: association of complementary techniques
af: Betioli, Andrea Murillo, et al.
Udgivet: (2009)

Development of plug-ins focused on analyzing requirements of the Brazilian Performance Standard
af: Silva, Juliano Lima da, et al.
Udgivet: (2019)

Technical evaluation of resistance to compression in concretes made with CPCA cement
af: Rincon, Marcos, et al.
Udgivet: (2016)

Post War City
af: Cuberos, Juan Carlos
Udgivet: (2009)

New requirements resulting from construction environmental certification programs and performance standards
af: Silva, Adriana Teresinha, et al.
Udgivet: (2015)

RESIDENTIAL BUILDING DESIGN CONSIDERING THE BRAZILIAN PERFORMANCE STANDARD: ANALYSES TO WALL PARTITION
af: Oliveira, Luciana Alves, et al.
Udgivet: (2012)

Sustainable house construction with soil cement blocks : from waste to material.
af: Bedoya-Montoya, Carlos Mauricio
Udgivet: (2018)

Evaluation of the incorporation of construction waste (CW) for the stabilization of soil-cement mixtures
af: Souza, Juliana Maria de, et al.
Udgivet: (2020)

Porosity estimation of cement-lime mortar through the volume calculation method
af: Quarcioni, Valdecir Angelo, et al.
Udgivet: (2009)

Paisajes: Traducciones de identidad. Proyecto TRAMA AZUL. Nuevos enfoques y miradas para el desarrollo sustentable del Territorio y sus Paisajes
af: Thomas Ruiz, Isidora
Udgivet: (2015)

Municipal environment and conservation standards in Colombia: ¿protected areas, ecological networks or green infrastructures?
af: Remolina-Angarita, Fernando
Udgivet: (2011)

Climate parameters for thermal performance simulation according to the Brazilian standard NBR 15.575
af: Guarda, Emeli Lalesca Aparecida da, et al.
Udgivet: (2020)

Physical-mechanical performance criteria of cement-soil mortars for earth building coating
af: Milani, Ana Paula da Silva, et al.
Udgivet: (2018)

Service life of white concretes exposed to chlorides: the influence of the cement and the diffusion coefficient
af: Rizzon, Ana Carina, et al.
Udgivet: (2008)

Study of the hydration of Portland cement pastes containing ceramic waste by thermal analysis
af: Gonçalves, Jardel Pereira, et al.
Udgivet: (2008)