Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

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Bibliografski detalji
Glavni autor:	Hernandez Flores, Fabiola
Format:	Online
Jezik:	spa
Izdano:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
Online pristup:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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