Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

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Autore principale:	Hernandez Flores, Fabiola
Natura:	Online
Lingua:	spa
Pubblicazione:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
Accesso online:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
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