Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

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書誌詳細
第一著者:	Hernandez Flores, Fabiola
フォーマット:	Online
言語:	spa
出版事項:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
オンライン･アクセス:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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