Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

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Bibliografische gegevens
Hoofdauteur:	Hernandez Flores, Fabiola
Formaat:	Online
Taal:	spa
Gepubliceerd in:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
Online toegang:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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