Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

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Detaylı Bibliyografya
Yazar:	Hernandez Flores, Fabiola
Materyal Türü:	Online
Dil:	spa
Baskı/Yayın Bilgisi:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
Online Erişim:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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