Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising

This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...

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书目详细资料
主要作者:	Hernandez Flores, Fabiola
格式:	Online
语言:	spa
出版:	Facultad de Arquitectura, Universidad Nacional Autónoma de México 2020
在线阅读:	https://www.revistas.unam.mx/index.php/bitacora/article/view/72887
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