Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising
This article examines the biopolitical iconography of cement through Cruz Azuland Tolteca advertisements from the 1930s. Despite their artistic differences,the designers for both brands codified the biopolitical power of cement throughthe concept of the standardization of modern urbanism. This repre...
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| Format: | Online |
| Language: | spa |
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Facultad de Arquitectura, Universidad Nacional Autónoma de México
2020
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| Online Access: | https://www.revistas.unam.mx/index.php/bitacora/article/view/72887 |
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