THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and myth...
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| Autors principals: | , , , |
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| Format: | Online |
| Idioma: | spa |
| Publicat: |
Universidad Diego Portales
2017
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| Accés en línia: | https://www.revista180.udp.cl/index.php/revista180/article/view/404 |
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| Sumari: | This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and mythological representation. Of the total ofpieces analyzed, four were selected, which clearly reveal thecompositional and symbolic similarities between the advertisinggraphic of retail and classical mythology. |
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