THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and myth...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Online |
| 語言: | spa |
| 出版: |
Universidad Diego Portales
2017
|
| 在線閱讀: | https://www.revista180.udp.cl/index.php/revista180/article/view/404 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|