Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta

The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...

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Xehetasun bibliografikoak
Egile nagusia: Bermúdez Castillo, Jairo A.
Formatua: Online
Hizkuntza:spa
Argitaratua: UNIVERSIDAD ANTONIO NARIÑO 2009
Sarrera elektronikoa:https://revistas.uan.edu.co/index.php/nodo/article/view/30
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