Perception model SENS|ORG|INT in architecture: a case study on the colors used in Ceta Ecotel Macapá, Brazil

Perception model SENS|ORG|INT in architecture: a case study on the colors used in Ceta Ecotel Macapá, Brazil

O objetivo deste artigo é apresentar um estudo sobre como o uso de cores em ambientes arquitetônicos externos e internos de um hotel brasileiro afetou o comportamento do consumidor. Os resultados são analisados em termos do Modelo SENS|ORG|INT, que diferencia aspectos fisiológicos da resposta humana...

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Главные авторы:	Csillag, Paula, Almeida, Tilia Monte de
Формат:	Online
Язык:	eng
Опубликовано:	Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. 2017
Online-ссылка:	https://www.revistas.usp.br/posfau/article/view/127575
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