TOMADA DE DECISÃO RACIONAL E EXPERIENCIAL NO PROJETO DE PRODUTOS
Several studies on decision-making allow us to observe that professionals use one of two systems to define their projects: rational (i.e., inferential or analytical system that operates by rules of reasoning, relatively affect-free) or experiential/ intuitive (i.e., learning or automatic system that...
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                  | Glavni autori: | , , , | 
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| Format: | Online | 
| Jezik: | por | 
| Izdano: | Universidade de São Paulo. Instituto de Arquitetura e Urbanismo
    
      2018 | 
| Online pristup: | https://www.revistas.usp.br/gestaodeprojetos/article/view/137621 | 
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