El vivir anunciado: la divulgación publicitaria de Unilabor en los medios sociales de la ciudad São Paulo
The Unilabor furniture factory operated in the city of São Paulo, from 1954 to 1967, in Vila Brasílio Machado, and it was an icon of the relationship between religious community activity, based on the humanization of work and the sharing experience in the company management, with Modern Art and furn...
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| Main Authors: | , |
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| Formato: | Online |
| Idioma: | por |
| Publicado: |
Universidade de São Paulo. Instituto de Arquitetura e Urbanismo
2021
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| Acceso en liña: | https://www.revistas.usp.br/risco/article/view/171972 |
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| Summary: | The Unilabor furniture factory operated in the city of São Paulo, from 1954 to 1967, in Vila Brasílio Machado, and it was an icon of the relationship between religious community activity, based on the humanization of work and the sharing experience in the company management, with Modern Art and furniture design. In this atypical relationship, Unilabor used different strategies and visual materials in its advertising, which, in addition to the main objective of the ads (which was the furniture sale), also communicated to potential consumers some ideas of taste, related to a project of modernity for the domestic space. |
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