Iconic buildings and city marketing. The central area of Sao Paulo

Iconic buildings and city marketing. The central area of Sao Paulo

Recently, cities of emerging countries have opted to use city marketing strategies as a route into the competitive economic dynamics of “global cities”. Among other tools, city marketing uses architecture (as part of the local culture) to increase the competitiveness, relevance and visibility of ci...

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书目详细资料
Main Authors:	Pasquotto, Geise, Medrano, Leandro
格式:	Online
语言:	spa
出版:	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2014
在线阅读:	https://revistas.unal.edu.co/index.php/bitacora/article/view/37845
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