Health tour and brazilian metropolises’ entrepreneurialism

One of the most recent strategies used by metropolises to attract investments and tourists has been to encourage the construction of health centers of excellence, which o er high-complexity services, called health tourism or medical tourism. Besides their own medical facilities, these centers have s...

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Main Authors:	Bessa, Altamiro Sergio Mol, Machado de Castro-simao, Karina
Formáid:	Online
Teanga:	por
Foilsithe:	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2017
Rochtain Ar Líne:	https://revistas.unal.edu.co/index.php/bitacora/article/view/49321
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id	oai:www.revistas.unal.edu.co:article-49321
record_format	ojs
institution	Universidad Nacional de Colombia
collection	OJS
language	por
format	Online
author	Bessa, Altamiro Sergio Mol Machado de Castro-simao, Karina
spellingShingle	Bessa, Altamiro Sergio Mol Machado de Castro-simao, Karina Health tour and brazilian metropolises’ entrepreneurialism
author_facet	Bessa, Altamiro Sergio Mol Machado de Castro-simao, Karina
author_sort	Bessa, Altamiro Sergio Mol
title	Health tour and brazilian metropolises’ entrepreneurialism
title_short	Health tour and brazilian metropolises’ entrepreneurialism
title_full	Health tour and brazilian metropolises’ entrepreneurialism
title_fullStr	Health tour and brazilian metropolises’ entrepreneurialism
title_full_unstemmed	Health tour and brazilian metropolises’ entrepreneurialism
title_sort	health tour and brazilian metropolises’ entrepreneurialism
description	One of the most recent strategies used by metropolises to attract investments and tourists has been to encourage the construction of health centers of excellence, which o er high-complexity services, called health tourism or medical tourism. Besides their own medical facilities, these centers have schools, research and convention centers, hospitality services and squares, among other things, and its continuing increase goes on redesigning urban areas well-provided with infrastructure, in the metropolises where they are located. The present article has sought to investigate the phenomenon of development of health tourism in São Paulo, Rio de Janeiro and Belo Horizonte, and, to do so, has used data collected by researchers of the Urban Planning and Tourism Laboratory of the Federal University of Minas Gerais. The results show that in these cities a select group of medical centers has been investing in the expansion of their services, looking for highly-valued areas, with cultural and leisure facilities, easily accessible, and close to shopping centers, hotels and heli- ports. In this way, these business centers, with support from the Government, have become agents of the recent urban transformations in three of the main Brazilian metropolises, and the new players in their process of entrepreneurialism and sales.
publisher	Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
publishDate	2017
url	https://revistas.unal.edu.co/index.php/bitacora/article/view/49321
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spelling	oai:www.revistas.unal.edu.co:article-493212017-10-01T22:24:39Z Health tour and brazilian metropolises’ entrepreneurialism Turismo de salud y el empresariamento de las metrópolis brasileñas Turismo de saúde e o empresariamento das metrópoles brasileiras Bessa, Altamiro Sergio Mol Machado de Castro-simao, Karina urbanismo empresariamento de cidades transformações urbanas turismo. urbanismo empresariamento urbano transformaciones urbanas turismo Urbanismo planeamiento urbano Arquitectura y Urbanismo urban planning cities’ entrepreneurialism urban transformations tourism. One of the most recent strategies used by metropolises to attract investments and tourists has been to encourage the construction of health centers of excellence, which o er high-complexity services, called health tourism or medical tourism. Besides their own medical facilities, these centers have schools, research and convention centers, hospitality services and squares, among other things, and its continuing increase goes on redesigning urban areas well-provided with infrastructure, in the metropolises where they are located. The present article has sought to investigate the phenomenon of development of health tourism in São Paulo, Rio de Janeiro and Belo Horizonte, and, to do so, has used data collected by researchers of the Urban Planning and Tourism Laboratory of the Federal University of Minas Gerais. The results show that in these cities a select group of medical centers has been investing in the expansion of their services, looking for highly-valued areas, with cultural and leisure facilities, easily accessible, and close to shopping centers, hotels and heli- ports. In this way, these business centers, with support from the Government, have become agents of the recent urban transformations in three of the main Brazilian metropolises, and the new players in their process of entrepreneurialism and sales. Una de las estrategias utilizadas recientemente por las ciudades para atraer inversionistas y turistas ha sido fomentar la construcción de centros de excelencia en salud que ofrecen servicios de alta complejidad. Además de las instalaciones hospitalarias, estos complejos cuentan con escuelas, centros de investigación y de convenciones, servicios de hostelería, entre otros, y su crecimiento constante recon gura áreas urbanas bien equipadas. El presente artículo aborda el fenómeno de expansión del turismo de salud en São Paulo, Río de Janeiro y Belo Horizonte, y para ello utiliza datos recopilados por el Laboratorio de Urbanismo y Turismo de la Universidad Federal de Minas General. En dichas ciudades, un selecto grupo de centros médicos ha invertido en la expansión de sus servicios en áreas de gran valor económico, con instalaciones culturales y de ocio, de fácil acceso y próximas a los mejores centros comerciales, hoteles y helipuertos para así atraer a un público que tiene un alto poder adquisitivo y busca servicios diferenciados. Estos centros, con el apoyo del gobierno, se han convertido en agentes de las transformaciones urbanas recientes en las tres metrópolis brasileñas principales, y uno de los nuevos actores de su proceso de mercantilización y venta. Uma das mais recentes estratégias utilizadas pelas metrópoles para atração de investimentos e turistas tem sido a de incentivar a construção de centros de excelência em saúde que oferecem serviços de alta complexidade, denominada pela literatura de turismo de saúde ou turismo médico. Além das próprias instalações hospitalares, estes centros possuem escolas, centros de pesquisa, de convenção, heliportos, edifícios de consultórios, laboratórios, serviços de hospitalidade, praças, dentre outros, e sua constante expansão segue recon gurando áreas urbanas bem providas de infraestrutura nas metrópoles onde se localizam. O presente artigo investiga o fenômeno da expansão do turismo de saúde nas três principais metrópoles brasileiras e, para tanto, utilizou os dados coletados pelos pesquisadores do Laboratório Turismo e Urbanismo da Universidade Federal de Minas. Os resultados mostram que nestas localidades um grupo seleto de centros médicos tem investido na expansão dos seus serviços buscando áreas muito valorizadas, com equipamentos culturais e de lazer e de fácil acessibilidade, proximidade com shoppings-centers, hotéis e heliportos. Desta maneira, estes centros empresariais, com o apoio dos governos, tornaram-se agentes das recentes transformações urbanas nas três principais metrópoles brasileiras e um dos novos atores do seu processo de mercantilização e venda Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2017-09-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pa artículo de investigación científica application/pdf text/html application/xml https://revistas.unal.edu.co/index.php/bitacora/article/view/49321 10.15446/bitacora.v27n3.49321 Bitácora Urbano Territorial; Vol. 27 Núm. 3 (2017): Cuerpo y ciudad; 43-49 Bitácora Urbano Territorial; Vol. 27 No. 3 (2017): Cuerpo y ciudad; 43-49 Bitácora Urbano Territorial; v. 27 n. 3 (2017): Cuerpo y ciudad; 43-49 2027-145X 0124-7913 por https://revistas.unal.edu.co/index.php/bitacora/article/view/49321/pdf https://revistas.unal.edu.co/index.php/bitacora/article/view/49321/html https://revistas.unal.edu.co/index.php/bitacora/article/view/49321/xml Derechos de autor 2017 Bitácora Urbano Territorial https://creativecommons.org/licenses/by/4.0

Health tour and brazilian metropolises’ entrepreneurialism

Míreanna Comhchosúla