Visual scenarios for graphical interpretation of concepts
Graphic design is a discipline that promotes the creative development of ideas and concepts, either in academic or professional practices, with the purpose of innovating in the communication and graphic construction of a final product. However, one of the main issues observed in design during the gr...
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio
2017
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| Acceso en liña: | https://revistas.unal.edu.co/index.php/bitacora/article/view/62901 |
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| Summary: | Graphic design is a discipline that promotes the creative development of ideas and concepts, either in academic or professional practices, with the purpose of innovating in the communication and graphic construction of a final product. However, one of the main issues observed in design during the graphic production of an idea, is the quickness to execute a task and the lack of intervention of lateral thinking as an instrument to seek new creative alternatives through the introduction of visual scenarios. Following, a participatory observation methodology is applied with students in the fourth semester of the Graphic Design Workshop course that allows the observation of tactics in the production of a concept. The exercise exposes the answer to “commoditize” meaning for a faster graphic execution in the final phase of the assignment. The key idea of the exercise is go from the evident to the transformational. |
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