Visual scenarios for graphical interpretation of concepts

Graphic design is a discipline that promotes the creative development of ideas and concepts, either in academic or professional practices, with the purpose of innovating in the communication and graphic construction of a final product. However, one of the main issues observed in design during the gr...

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שמור ב:
מידע ביבליוגרפי
מחבר ראשי: García, Lourdes Pilay
פורמט: Online
שפה:spa
יצא לאור: Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio 2017
גישה מקוונת:https://revistas.unal.edu.co/index.php/bitacora/article/view/62901
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סיכום:Graphic design is a discipline that promotes the creative development of ideas and concepts, either in academic or professional practices, with the purpose of innovating in the communication and graphic construction of a final product. However, one of the main issues observed in design during the graphic production of an idea, is the quickness to execute a task and the lack of intervention of lateral thinking as an instrument to seek new creative alternatives through the introduction of visual scenarios. Following, a participatory observation methodology is applied with students in the fourth semester of the Graphic Design Workshop course that allows the observation of tactics in the production of a concept. The exercise exposes the answer to “commoditize” meaning for a faster graphic execution in the final phase of the assignment. The key idea of the exercise is go from the evident to the transformational.