Strategic planning in property development: market evidences
This paper describes applications of strategic planning to property development, based on existing bibliography and on strategies adopted by property development companies. It concludes that several companies are using consistent strategies, and also adopting creative marketing campaigns to achieve...
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| Materialtyp: | Online |
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ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
2008
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| Länkar: | https://seer.ufrgs.br/ambienteconstruido/article/view/3407 |
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ojs-article-34072008-05-09T18:02:48Z Strategic planning in property development: market evidences Planejamento estratégico na indústria imobiliária: evidências de mercado Balarine, Oscar Fernando Osório Planejamento estratégico; Atividade imobiliária; Estratégia de marketing This paper describes applications of strategic planning to property development, based on existing bibliography and on strategies adopted by property development companies. It concludes that several companies are using consistent strategies, and also adopting creative marketing campaigns to achieve successful results. O artigo descreve aplicações do planejamento estratégico à atividade imobiliária, levantando bibliografia existente e estratégias utilizadas por empresas incorporadoras. Conclui-se que inúmeras empresas vêm empregando consistentemente estratégias em seus negócios, além de utilizarem criativas campanhas mercadológicas que contribuem para o sucesso dos empreendimentos. ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008-04-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://seer.ufrgs.br/ambienteconstruido/article/view/3407 Ambiente Construído; v. 2, n. 1 (2002); 7-14 Ambiente Construído; v. 2, n. 1 (2002); 7-14 Ambiente Construído; v. 2, n. 1 (2002); 7-14 1678-8621 1415-8876 por https://seer.ufrgs.br/ambienteconstruido/article/view/3407/1820 Direitos autorais 2016 Ambiente Construído https://creativecommons.org/licenses/by/4.0 |
| institution |
Universidade Federal do Rio Grande do Sul |
| collection |
OJS |
| language |
por |
| format |
Online |
| author |
Balarine, Oscar Fernando Osório |
| spellingShingle |
Balarine, Oscar Fernando Osório Strategic planning in property development: market evidences |
| author_facet |
Balarine, Oscar Fernando Osório |
| author_sort |
Balarine, Oscar Fernando Osório |
| title |
Strategic planning in property development: market evidences |
| title_short |
Strategic planning in property development: market evidences |
| title_full |
Strategic planning in property development: market evidences |
| title_fullStr |
Strategic planning in property development: market evidences |
| title_full_unstemmed |
Strategic planning in property development: market evidences |
| title_sort |
strategic planning in property development: market evidences |
| description |
This paper describes applications of strategic planning to property development, based on existing bibliography and on strategies adopted by property development companies. It concludes that several companies are using consistent strategies, and also adopting creative marketing campaigns to achieve successful results. |
| publisher |
ANTAC - Associação Nacional de Tecnologia do Ambiente Construído |
| publishDate |
2008 |
| url |
https://seer.ufrgs.br/ambienteconstruido/article/view/3407 |
| work_keys_str_mv |
AT balarineoscarfernandoosorio strategicplanninginpropertydevelopmentmarketevidences AT balarineoscarfernandoosorio planejamentoestrategiconaindustriaimobiliariaevidenciasdemercado |
| _version_ |
1709370638955708416 |