Strategic planning in property development: market evidences

Strategic planning in property development: market evidences

This paper describes applications of strategic planning to property development, based on existing bibliography and on strategies adopted by property development companies. It concludes that several companies are using consistent strategies, and also adopting creative marketing campaigns to achieve...

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Autore principale:	Balarine, Oscar Fernando Osório
Natura:	Online
Lingua:	por
Pubblicazione:	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008
Accesso online:	https://seer.ufrgs.br/ambienteconstruido/article/view/3407
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