Production strategy content: an adaptaion for building companies

Building companies are traditionally driven by strategic decision which are mostly based on top managers' intuition and experience. The lack of formal processes for strategic planning often results in a reactive competitive approaches in relation to the environment. Regarding the production fun...

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প্রধান লেখক:	Barros Neto, José de Paula, Formoso, Carlos Torres, Fensterseifer, Jaime Evaldo
বিন্যাস:	Online
ভাষা:	por
প্রকাশিত:	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008
অনলাইন ব্যবহার করুন:	https://seer.ufrgs.br/ambienteconstruido/article/view/3410
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id	ojs-article-3410
record_format	ojs
spelling	ojs-article-34102008-11-21T23:24:24Z Production strategy content: an adaptaion for building companies O conteúdo da estratégia de produção: uma adaptação para a construção de edificações Barros Neto, José de Paula Formoso, Carlos Torres Fensterseifer, Jaime Evaldo Pequenas empresas; Estratégia de produção; Construção habitacional Building companies are traditionally driven by strategic decision which are mostly based on top managers' intuition and experience. The lack of formal processes for strategic planning often results in a reactive competitive approaches in relation to the environment. Regarding the production function, the operational vision and short-time approach tend to be even more emphasized, sometimes leading to mistakes in investiments that can affect the company financial survival. This paper discusses the formulation of the production strategy in the building industry, emphasizing the adaptation of concepts related to the content of strategic plans. This study is based on case studies carried out in small-sized building companies from the state of Rio Grande do Sul, Brazil. As empresas de construção habitacional tradicionalmente são dirigidas com base em decisões estratégicas tomadas a partir da experiência e intuição de seus dirigentes. Isto faz com que as empresas invistam pouco em processos formais de planejamento estratégico e tenham uma posição competitiva reativa em relação ao mercado. Quando se trata da função produção, a visão operacional e de curto prazo é ainda mais enfatizada, resultando, algumas vezes, em erros de investimentos que podem comprometer a sobrevivência financeira da empresa. Diante disso, este artigo pretende discutir a formulação de estratégias de produção na construção de edificações, dando ênfase à adaptação dos conceitos relacionados ao conteúdo estratégico como forma de despertar o setor para a importância estratégica da produção. Este trabalho está baseado em estudos de caso realizados em pequenas empresas de construção do Estado do Rio Grande do Sul, Brasil. ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008-04-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://seer.ufrgs.br/ambienteconstruido/article/view/3410 Ambiente Construído; v. 2, n. 1 (2002); 39-52 Ambiente Construído; v. 2, n. 1 (2002); 39-52 Ambiente Construído; v. 2, n. 1 (2002); 39-52 1678-8621 1415-8876 por https://seer.ufrgs.br/ambienteconstruido/article/view/3410/1822 Direitos autorais 2016 Ambiente Construído https://creativecommons.org/licenses/by/4.0
institution	Universidade Federal do Rio Grande do Sul
collection	OJS
language	por
format	Online
author	Barros Neto, José de Paula Formoso, Carlos Torres Fensterseifer, Jaime Evaldo
spellingShingle	Barros Neto, José de Paula Formoso, Carlos Torres Fensterseifer, Jaime Evaldo Production strategy content: an adaptaion for building companies
author_facet	Barros Neto, José de Paula Formoso, Carlos Torres Fensterseifer, Jaime Evaldo
author_sort	Barros Neto, José de Paula
title	Production strategy content: an adaptaion for building companies
title_short	Production strategy content: an adaptaion for building companies
title_full	Production strategy content: an adaptaion for building companies
title_fullStr	Production strategy content: an adaptaion for building companies
title_full_unstemmed	Production strategy content: an adaptaion for building companies
title_sort	production strategy content: an adaptaion for building companies
description	Building companies are traditionally driven by strategic decision which are mostly based on top managers' intuition and experience. The lack of formal processes for strategic planning often results in a reactive competitive approaches in relation to the environment. Regarding the production function, the operational vision and short-time approach tend to be even more emphasized, sometimes leading to mistakes in investiments that can affect the company financial survival. This paper discusses the formulation of the production strategy in the building industry, emphasizing the adaptation of concepts related to the content of strategic plans. This study is based on case studies carried out in small-sized building companies from the state of Rio Grande do Sul, Brazil.
publisher	ANTAC - Associação Nacional de Tecnologia do Ambiente Construído
publishDate	2008
url	https://seer.ufrgs.br/ambienteconstruido/article/view/3410
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Production strategy content: an adaptaion for building companies

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