The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction.
Judging from the proliferation, in big Brazilian cities, of apartments that offer the attraction of large and imposing terraces, it is possible to think that the vertical housing project is going through a structural change in relation to the traditional balcony (varanda in Portuguese). This paper p...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Online |
| भाषा: | spa |
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Universidad Católica de Colombia
2017
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| ऑनलाइन पहुंच: | https://revistadearquitectura.ucatolica.edu.co/article/view/1012 |
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oai:editorial.ucatolica.edu.co:article-1012 |
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| record_format |
ojs |
| institution |
Universidad Católica de Colombia |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Cruz-Petit, Bruno Pérez-Duarte, Alejandro |
| spellingShingle |
Cruz-Petit, Bruno Pérez-Duarte, Alejandro The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| author_facet |
Cruz-Petit, Bruno Pérez-Duarte, Alejandro |
| author_sort |
Cruz-Petit, Bruno |
| title |
The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| title_short |
The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| title_full |
The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| title_fullStr |
The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| title_full_unstemmed |
The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| title_sort |
brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. |
| description |
Judging from the proliferation, in big Brazilian cities, of apartments that offer the attraction of large and imposing terraces, it is possible to think that the vertical housing project is going through a structural change in relation to the traditional balcony (varanda in Portuguese). This paper proposes an interdisciplinary reading, accomplished thanks to an inter-institutional project of different research departments in Brazil and Mexico, to analyze this "intermediary space", this interface between the exterior and the interior, which reflects values related to contemporary hedonism, outdoor life, and socialization through gastronomy, with underlying and subtle strategies for achieving and exhibiting social status. We present a critical reflection about this device, which has been analyzed through its representation in maps and propagandistic discourses in the Sao Paulo area. |
| publisher |
Universidad Católica de Colombia |
| publishDate |
2017 |
| url |
https://revistadearquitectura.ucatolica.edu.co/article/view/1012 |
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1709645521175445504 |
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oai:editorial.ucatolica.edu.co:article-10122020-07-27T17:17:52Z The Brazilian ''varanda gourmet'' : hedonistic architecture and social distinction. La varanda gourmet brasileña : arquitectura hedonista y distinción social. A varanda gourmet brasileira : arquitetura hedonista e diferenciação social. Cruz-Petit, Bruno Pérez-Duarte, Alejandro hedonistic architecture balcony apartment buildings multifamily buildings interior space terrace multiple housing brazilian architecture arquitectura brasileña arquitectura hedonista balcón edificios de departamentos edificios multifamiliares espacio interior terraza vivienda múltiple arquitetura brasileira arquitetura hedonista edifícios de apartamentos edifícios multifamiliares espaço interior moradia múltipla terraço varanda Judging from the proliferation, in big Brazilian cities, of apartments that offer the attraction of large and imposing terraces, it is possible to think that the vertical housing project is going through a structural change in relation to the traditional balcony (varanda in Portuguese). This paper proposes an interdisciplinary reading, accomplished thanks to an inter-institutional project of different research departments in Brazil and Mexico, to analyze this "intermediary space", this interface between the exterior and the interior, which reflects values related to contemporary hedonism, outdoor life, and socialization through gastronomy, with underlying and subtle strategies for achieving and exhibiting social status. We present a critical reflection about this device, which has been analyzed through its representation in maps and propagandistic discourses in the Sao Paulo area. A juzgar por la proliferación de los departamentos que en las grandes ciudades de Brasil se ofrecen con el atractivo de amplias e imponentes terrazas, podemos pensar que el proyecto habitacional vertical está pasando por un momento de redefinición con respecto a la idea de balcón tradicional, "varanda" en portugués. Se propone, a continuación, una lectura interdisciplinar realizada en un proyecto interinstitucional de departamentos de investigación en Brasil y México; se analizó este "espacio intermediario", interfase entre el exterior y el interior, en el que se ven reflejados valores relacionados con el hedonismo contemporáneo, la vida al exterior y la socialización alrededor de la gastronomía; sutiles estrategias subyacentes de consecución y exhibición de estatus social. Presentamos una reflexión crítica a propósito de este dispositivo, del que se ha analizado su presentación en planos y discursos propagandísticos en la ciudad de São Paulo. A julgar pela proliferação dos apartamentos que, nas grandes cidades do Brasil, oferecem como atrativo amplos e imponentes terraços, podemos pensar que o projeto habitacional vertical está passando por um momento de redefinição no que se refere à ideia de varanda tradicional. Nesse sentido, propõe-se, a seguir, uma leitura interdisciplinar realizada num projeto interinstitucional de departamentos de pesquisa no Brasil e no México; analisou-se esse "espaço intermediário", interface entre o exterior e o interior, no qual se veem refletidos valores relacionados com o hedonismo contemporâneo, com a vida ao exterior e com a socialização da gastronomia; sutis estratégias subjacentes de consecução e exibição de status social. Apresentamos uma reflexão crítica a respeito desse dispositivo, do qual se analisou sua apresentação em plantas e discursos publicitários na cidade de São Paulo. Universidad Católica de Colombia 2017-05-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion text/html application/pdf application/epub+zip application/xml image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg https://revistadearquitectura.ucatolica.edu.co/article/view/1012 10.14718/RevArq.2017.19.1.1012 Revista de Arquitectura; Vol. 19 No. 1 (2017): January - June; 33-41 Revista de Arquitectura (Bogotá); Vol. 19 Núm. 1 (2017): Enero - junio; 33-41 Revista de Arquitectura; Vol. 19 No. 1 (2017): Enero - junio; 33-41 Revista de Arquitectura; v. 19 n. 1 (2017): Janeiro - junho; 33-41 2357-626X 1657-0308 spa https://revistadearquitectura.ucatolica.edu.co/article/view/1012/1373 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/pdf%2005 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/1884 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/1941 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2758 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2759 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2760 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2761 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2762 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2763 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2764 https://revistadearquitectura.ucatolica.edu.co/article/view/1012/2765 Derechos de autor 2017 Bruno Cruz-Petit, Alejandro Pérez Duarte info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc/4.0 |