Comparison of the design management process by simulation: traditional and Target Value Design

Residential housing units for sale are developed in a non-collaborative environment, characterized by adverse relations. These elements, added to the budget constraints, often generate products where these restrictions end up reducing value attributes from the perspective of customers and end users....

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मुख्य लेखकों:	Oliva, Carolina Asensio, Castro, Felipe de, Granja, Ariovaldo Denis, Melo, Reymard Sávio Sampaio de
स्वरूप:	Online
भाषा:	por
प्रकाशित:	Universidade Estadual de Campinas 2016
ऑनलाइन पहुंच:	https://periodicos.sbu.unicamp.br/ojs/index.php/parc/article/view/8647358
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id	oai:ojs.periodicos.sbu.unicamp.br:article-8647358
record_format	ojs
institution	Universidade Estadual de Campinas
collection	OJS
language	por
format	Online
author	Oliva, Carolina Asensio Castro, Felipe de Granja, Ariovaldo Denis Melo, Reymard Sávio Sampaio de
spellingShingle	Oliva, Carolina Asensio Castro, Felipe de Granja, Ariovaldo Denis Melo, Reymard Sávio Sampaio de Comparison of the design management process by simulation: traditional and Target Value Design
author_facet	Oliva, Carolina Asensio Castro, Felipe de Granja, Ariovaldo Denis Melo, Reymard Sávio Sampaio de
author_sort	Oliva, Carolina Asensio
title	Comparison of the design management process by simulation: traditional and Target Value Design
title_short	Comparison of the design management process by simulation: traditional and Target Value Design
title_full	Comparison of the design management process by simulation: traditional and Target Value Design
title_fullStr	Comparison of the design management process by simulation: traditional and Target Value Design
title_full_unstemmed	Comparison of the design management process by simulation: traditional and Target Value Design
title_sort	comparison of the design management process by simulation: traditional and target value design
description	Residential housing units for sale are developed in a non-collaborative environment, characterized by adverse relations. These elements, added to the budget constraints, often generate products where these restrictions end up reducing value attributes from the perspective of customers and end users. In this sense, new approaches, such as Target Value Design (TVD), may represent an alternative for the design process that seeks customer value perspective as the focal point of product development. However, the industry resistance in adopting new management approaches is often common. Thus, the simulations represent a way to introduce new concepts and innovations in environments resistant to change, for being risk-free environments. In this sense, the Marshmallow game has been used as a simulated environment where TVD concepts are experienced, allowing comparison with the traditional design process. Nonetheless, the comparison between the traditional processes and TVD in a simulated environment has been hampered in its previous versions by the lack of concrete evidence for this purpose. This research proposes improvements to the use of the Marshmallow game as simulation environment of the traditional process and TVD and adopts the Designs Science Research (DSR) as the research strategy. An instantiation was carried out in order to promote changes and to improve previous simulations on the subject. Besides these adaptions, results show new assertive elements to enable conceptual and practical comparisons between the traditional and the TVD process.
publisher	Universidade Estadual de Campinas
publishDate	2016
url	https://periodicos.sbu.unicamp.br/ojs/index.php/parc/article/view/8647358
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spelling	oai:ojs.periodicos.sbu.unicamp.br:article-86473582017-04-17T14:04:52Z Comparison of the design management process by simulation: traditional and Target Value Design Comparação da gestão de processo de projeto por simulação: tradicional e Target Value Design Oliva, Carolina Asensio Castro, Felipe de Granja, Ariovaldo Denis Melo, Reymard Sávio Sampaio de Target Value Design. Design Process. Simulation. Target Costing. Marshmallow Game. Target value design. Gestão do processo de projeto. Simulação. Target Costing. Marshmallow Game. Residential housing units for sale are developed in a non-collaborative environment, characterized by adverse relations. These elements, added to the budget constraints, often generate products where these restrictions end up reducing value attributes from the perspective of customers and end users. In this sense, new approaches, such as Target Value Design (TVD), may represent an alternative for the design process that seeks customer value perspective as the focal point of product development. However, the industry resistance in adopting new management approaches is often common. Thus, the simulations represent a way to introduce new concepts and innovations in environments resistant to change, for being risk-free environments. In this sense, the Marshmallow game has been used as a simulated environment where TVD concepts are experienced, allowing comparison with the traditional design process. Nonetheless, the comparison between the traditional processes and TVD in a simulated environment has been hampered in its previous versions by the lack of concrete evidence for this purpose. This research proposes improvements to the use of the Marshmallow game as simulation environment of the traditional process and TVD and adopts the Designs Science Research (DSR) as the research strategy. An instantiation was carried out in order to promote changes and to improve previous simulations on the subject. Besides these adaptions, results show new assertive elements to enable conceptual and practical comparisons between the traditional and the TVD process. Produtos habitacionais residenciais para venda são desenvolvidos em um ambientes não colaborativos, caracterizados por relações de adversidade. Estes elementos, somados às restrições orçamentárias presentes, frequentemente geram produtos onde estas restrições acabam reduzindo atributos de valor na perspectiva de clientes e usuários finais. Neste sentido, novas abordagens como o Target Value Design (TVD), podem representar alternativas para uma gestão do processo de projeto, na qual a perspectiva de valor do cliente é o ponto focal para o desenvolvimento do produto. Entretanto, é grande a resistência do setor na adoção de novas abordagens gerenciais. Assim, as simulações representam uma forma de apresentar novos conceitos e inovações em ambientes resistentes à mudança, por serem uma condição livre de riscos. Nesse sentido, o Marshmallow Game tem sido utilizado como um referencial de simulação para se vivenciar os conceitos do TVD, estabelecendo um padrão de comparação com o processo tradicional de gestão de projetos. Ainda assim, esta comparação tem sido dificultada nas suas versões precedentes, pela falta de evidências concretas para este fim. Esta pesquisa propõe melhorias para o uso do Marshmallow Game como ambiente de simulação do processo tradicional e do TVD e adota a Design Science Research (DSR) como estratégia de pesquisa. Assim, conduziu-se uma instanciação para promover modificações e melhorias na simulação previamente existente. Como resultado, além de propor estas adaptações, o artigo traz novos elementos assertivos para propiciar uma comparação conceitual e prática entre o processo tradicional e o TVD. Universidade Estadual de Campinas 2016-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Design Science Research Design science research application/pdf application/pdf https://periodicos.sbu.unicamp.br/ojs/index.php/parc/article/view/8647358 10.20396/parc.v7i3.8647358 PARC Pesquisa em Arquitetura e Construção; Vol. 7 No. 3 (2016): The first decade of scientific dissemination of the journal PARC; 170-177 PARC Pesquisa em Arquitetura e Construção; Vol. 7 Núm. 3 (2016): A primeira década de divulgação científica da revista PARC; 170-177 PARC Pesquisa em Arquitetura e Construção; v. 7 n. 3 (2016): A primeira década de divulgação científica da revista PARC; 170-177 1980-6809 por https://periodicos.sbu.unicamp.br/ojs/index.php/parc/article/view/8647358/15237 https://periodicos.sbu.unicamp.br/ojs/index.php/parc/article/view/8647358/15238 Copyright (c) 2018 PARC Pesquisa em Arquitetura e Construção

Comparison of the design management process by simulation: traditional and Target Value Design

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