Editorial
A graphic image has a communicative power superior to any building; it speaks directly to the people and, as a result, it also threatens the communicative capacity of architecture. As Venturi observed, since the 1960s the building has become the advertisement of any brand. However, in the anonymous...
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Facultad de Arquitectura, Universidad Nacional Autónoma de México
2016
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oai:ojs.pkp.sfu.ca:article-584142021-01-26T00:01:36Z Editorial Editorial López Uribe, Cristina Arquitectura diseño gráfico arte A graphic image has a communicative power superior to any building; it speaks directly to the people and, as a result, it also threatens the communicative capacity of architecture. As Venturi observed, since the 1960s the building has become the advertisement of any brand. However, in the anonymous and uniform world of objects manufactured in series within which we live, the ones we use every day are not so impersonal when they have some graphic element that gives them meaning.We cannot blindly accept the instrumental aspects of our representation, we must develop a critical position towards them in order to create new tools that will allow us to expand the analysis and pursue a truly meaningful architecture. Beyond the technological potentials of current architectural representation, beyond instrumental reason, architecture needs to find ways to critically represent temporary and existential human space. Una imagen gráfica tiene un poder de comunicación más alto que cualquier edificio; le habla de forma directa a la gente, por lo que es también un elemento amenazante para la capacidad comunicativa de la arquitectura. Como Venturi observó, desde la década de 1960 el edificio se ha convertido en el anuncio de cualquier marca. Sin embargo, en el mundo anónimo y uniforme de los objetos producidos en serie en el que vivimos, los de uso cotidiano no son tan impersonales cuando tienen algún elemento gráfico que les brinda significado.No podemos aceptar de forma ciega los aspectos instrumentales de nuestra representación, debemos desarrollar una postura crítica ante ellos para crear nuevas herramientas que nos permitan ampliar el análisis y perseguir una arquitectura auténticamente significativa. Más allá de las potencialidades tecnológicas de la actual representación arquitectónica, más allá de la razón instrumental, la arquitectura necesita encontrar formas de representar críticamente el espacio humano, temporal y existencial. Facultad de Arquitectura, Universidad Nacional Autónoma de México 2016-11-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/xml https://www.revistas.unam.mx/index.php/bitacora/article/view/58414 10.22201/fa.14058901p.2016.34.58414 Bitacora Arquitectura; No. 34 (2016): Space and Graphics; 2-3 Bitácora Arquitectura; Núm. 34 (2016): Espacio y Gráfica; 2-3 2594-0856 1405-8901 10.22201/fa.14058901p.2016.34 spa https://www.revistas.unam.mx/index.php/bitacora/article/view/58414/51668 https://www.revistas.unam.mx/index.php/bitacora/article/view/58414/59460 Derechos de autor 2017 Universidad Nacional Autónoma de México |
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Universidad Nacional Autónoma de México |
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spa |
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Online |
| author |
López Uribe, Cristina |
| spellingShingle |
López Uribe, Cristina Editorial |
| author_facet |
López Uribe, Cristina |
| author_sort |
López Uribe, Cristina |
| title |
Editorial |
| title_short |
Editorial |
| title_full |
Editorial |
| title_fullStr |
Editorial |
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Editorial |
| title_sort |
editorial |
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A graphic image has a communicative power superior to any building; it speaks directly to the people and, as a result, it also threatens the communicative capacity of architecture. As Venturi observed, since the 1960s the building has become the advertisement of any brand. However, in the anonymous and uniform world of objects manufactured in series within which we live, the ones we use every day are not so impersonal when they have some graphic element that gives them meaning.We cannot blindly accept the instrumental aspects of our representation, we must develop a critical position towards them in order to create new tools that will allow us to expand the analysis and pursue a truly meaningful architecture. Beyond the technological potentials of current architectural representation, beyond instrumental reason, architecture needs to find ways to critically represent temporary and existential human space. |
| publisher |
Facultad de Arquitectura, Universidad Nacional Autónoma de México |
| publishDate |
2016 |
| url |
https://www.revistas.unam.mx/index.php/bitacora/article/view/58414 |
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AT lopezuribecristina editorial |
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1817362159896625152 |