Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

This work shows some background information on the use of marketing offices that offer the service of architecture. In United States, since the codes of behavior of the AIA, the vision in Europe -based on the reputation of the architect- and in Latin America, with the creation of marketing schools....

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Páez Iturralde, Tatiana
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	Universidad de Cuenca 2016
Mynediad Ar-lein:	https://publicaciones.ucuenca.edu.ec/ojs/index.php/estoa/article/view/625
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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