Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

This work shows some background information on the use of marketing offices that offer the service of architecture. In United States, since the codes of behavior of the AIA, the vision in Europe -based on the reputation of the architect- and in Latin America, with the creation of marketing schools....

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Bibliografiske detaljer
Hovedforfatter:	Páez Iturralde, Tatiana
Format:	Online
Sprog:	spa
Udgivet:	Universidad de Cuenca 2016
Online adgang:	https://publicaciones.ucuenca.edu.ec/ojs/index.php/estoa/article/view/625
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