Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

This work shows some background information on the use of marketing offices that offer the service of architecture. In United States, since the codes of behavior of the AIA, the vision in Europe -based on the reputation of the architect- and in Latin America, with the creation of marketing schools....

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Páez Iturralde, Tatiana
स्वरूप:	Online
भाषा:	spa
प्रकाशित:	Universidad de Cuenca 2016
ऑनलाइन पहुंच:	https://publicaciones.ucuenca.edu.ec/ojs/index.php/estoa/article/view/625
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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