Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

Marketing in the offices of architecture. A literature review and an investigation into the use of strategies in architecture offices

This work shows some background information on the use of marketing offices that offer the service of architecture. In United States, since the codes of behavior of the AIA, the vision in Europe -based on the reputation of the architect- and in Latin America, with the creation of marketing schools....

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書誌詳細
第一著者:	Páez Iturralde, Tatiana
フォーマット:	Online
言語:	spa
出版事項:	Universidad de Cuenca 2016
オンライン･アクセス:	https://publicaciones.ucuenca.edu.ec/ojs/index.php/estoa/article/view/625
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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