THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and myth...

Deskribapen osoa

Gorde:

Xehetasun bibliografikoak
Egile Nagusiak:	Vergara, Enrique, Porath, William, Labarca, Claudia, Gómez-Lorenzini, Paulina
Formatua:	Online
Hizkuntza:	spa
Argitaratua:	Universidad Diego Portales 2017
Sarrera elektronikoa:	https://www.revista180.udp.cl/index.php/revista180/article/view/404
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Advertising and female representation in Women's magazines: an approximation to the case of Eva magazine
nork: Vergara Leyton, Enrique, et al.
Argitaratua: (2020)

Retail gentrification. Staged spaces and the gourmet market model
nork: Cordero Gómez del Campo, Luz de Lourdes, et al.
Argitaratua: (2017)

Leaks and appropriations: Informal advertising in Bogota’s public space
nork: Gómez, Cielo Vargas
Argitaratua: (2014)

Retailing and Services Activities and the City: Contributions for Urban Management
nork: Vargas, Heliana Comin
Argitaratua: (2020)

Cargotecture as a collective architectural exploration tool.
nork: Cabrera Vergara, Maria
Argitaratua: (2016)

Image and art, myth and history: forward and backward paths
nork: Zamora Águila, Fernando; Facultad de Artes y Diseño - Universidad Nacional Autónoma de México. Av. Constitución 600, Barrio La Concha, Xochimilco - México DF.
Argitaratua: (2016)

Cruz Azul and Tolteca: Cement Standardization and Biopolitics in Post-Revolutionary Advertising
nork: Hernandez Flores, Fabiola
Argitaratua: (2020)

The New Housing Issue in Argentina: Municipalities, between Myth and Aspirations
nork: Bazán Lópes, María José
Argitaratua: (1999)

Territory selling. advertising, cartography and plot division in Greater Buenos Aires (1920 - 1950)
nork: Gómez Pintus, Ana; Instituto de Historia y Crítica de la Arquitectura y la Ciudad (HiTePAC) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Facultad de Arquitectura y Urbanismo, Universidad Nacional de La Plata. Calle 47 n° 162 (1900) La Plata, et al.
Argitaratua: (2017)

Myths and truths about the brise-soleil: From aesthetics to energy efficiency
nork: da Cunha, Eduardo Grala
Argitaratua: (2011)

THRESHOLDS OF A LOOK. MYTH AND POLITICS FROM THE WINDOW IN WALTER BENJAMIN
nork: García Moggia, Macarena
Argitaratua: (2016)

Myths and Traces in Le Corbusier texts. Conjectures about the Modulor base
nork: Inés Sánchez, Sandra
Argitaratua: (2013)

The Situation of Human Settlements in Latin America and the Caribbean. The Chilean Case
nork: Sepúlveda Ocampo, Rubén
Argitaratua: (2000)

Support for places or people? Two Chilean projects for socially integrated housing
nork: Sabatini, Francisco, et al.
Argitaratua: (2018)

Social mix and urban integration: theoretical approaches and discussion of the Chilean case
nork: Ruiz-Tagle, Javier, et al.
Argitaratua: (2019)

Informal settlement as heterotopia: an alternative exploration
nork: Mejía Ayala, Wladimir, et al.
Argitaratua: (2020)

Exploring overcrowding in social housing condominiums
nork: Fuentes Maturana, Marco
Argitaratua: (2012)

Iconographic analysis of the pictorial works of the colonial era in Guatemala (16th to 18th centuries), exhibited in the colonial art museum of Antigua Guatemala.
nork: Matías, Mariana Aracely
Argitaratua: (2019)

Parametric and Generative Design: ways of exploring complexity
nork: Mineiro, Érico Franco, et al.
Argitaratua: (2019)

Residential Density in Chilean Cities
nork: Gurovich, Alberto
Argitaratua: (1994)

Digital technologies and preservation of architectural heritage: exploring alternatives
nork: Canuto, Cristiane Lopes, et al.
Argitaratua: (2016)

Los Animals in art and hybridization as basis for creative explorations
nork: Silva-Cañaveral, Sandra Johana
Argitaratua: (2011)

Visitor centre for the interpretation and exploration of the Pewenche cultural landscape
nork: Díaz Toledo, Yanko
Argitaratua: (2017)

Characterization of the urbanization and housing design in Chilean agricultural villages. A verification based on regional cases
nork: Tapia Zarricueta, Ricardo
Argitaratua: (2007)

Exploration of methodologies for landscape assessment. Approach to an own methodology design
nork: Aponte Garcia, Gloria, et al.
Argitaratua: (2018)

Exploring the Role of Design Quality in the Building Schools for the Future Programme
nork: Cardellino, Paula, et al.
Argitaratua: (2010)

“Europeanisation” of planning education?: an exploration of the concept, potential merit and issues
nork: Frank, Andrea
Argitaratua: (2013)

The Chilean State and the Patagonia: territorial conflicts
nork: Mandujano Bustamante, Fernando, et al.
Argitaratua: (2016)

The Gamble of Debt in Chilean Housing Policy
nork: Casgrain, Antoine
Argitaratua: (2010)

Cohesive culture and integration in Chilean cities
nork: Wormald, Guillermo, et al.
Argitaratua: (2012)

The transformation beyond the form. Non-architectural contingencies on high-rise buildings in the Chilean press (2009-2017)
nork: Vergara-Vidal, Jorge Eduardo, et al.
Argitaratua: (2019)

La favela d’un siècle à l’autre: mythes d’origine, discours scientifiques et représentations virtuelles
nork: Marié, Michel
Argitaratua: (2007)

Exploration of emotional domotics: a sensory proposal in the man–space relationship
nork: Silva Osores, Carlos Eduardo, et al.
Argitaratua: (2020)

Science, politics and the obsolescence of the Chilean housing system
nork: Imilan, Walter A.
Argitaratua: (2014)

Morphological explorations in modular textures : approximations from objet trouvé to the parametric design.
nork: Cañete-Islas, Omar
Argitaratua: (2016)

Residential expectations in the Chilean context: the principle of the right to housing
nork: Rojo-Mendoza, Félix
Argitaratua: (2021)

Industrialized Social Housing: The Chilean Experience (1960-1995)
nork: Bravo Heitmann, Luis
Argitaratua: (1996)

The ability of residents: the innovative potential for Chilean Housing Policy
nork: Castillo Couve, María José
Argitaratua: (2014)

Mobility, utopias and hybrid places in the Southern Chilean Andes
nork: Huiliñir-Curío, Viviana, et al.
Argitaratua: (2017)

Security programs aimed at neighborhoods, the recent Chilean experience
nork: Frühling, Hugo, et al.
Argitaratua: (2012)