THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and myth...

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書誌詳細
主要な著者:	Vergara, Enrique, Porath, William, Labarca, Claudia, Gómez-Lorenzini, Paulina
フォーマット:	Online
言語:	spa
出版事項:	Universidad Diego Portales 2017
オンライン･アクセス:	https://www.revista180.udp.cl/index.php/revista180/article/view/404
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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