THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL

This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media —newspapers and magazines— in 2013, and aims to establish the link between these ads and myth...

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書目詳細資料
Main Authors:	Vergara, Enrique, Porath, William, Labarca, Claudia, Gómez-Lorenzini, Paulina
格式:	Online
語言:	spa
出版:	Universidad Diego Portales 2017
在線閱讀:	https://www.revista180.udp.cl/index.php/revista180/article/view/404
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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