Los consumidores cara a cara con los mensajes : El efecto cereal y el sexo como promesa de venta
The following article is a reflection in which the expression Cereal Effect is proposed by the author to characterize those marketing campaigns that succeed in affecting consumer`sdecisions throughout whole generations by offering gifts, presents and/or toys to children to attract their attention an...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Online |
| Taal: | spa |
| Gepubliceerd in: |
UNIVERSIDAD ANTONIO NARIÑO
2009
|
| Online toegang: | https://revistas.uan.edu.co/index.php/nodo/article/view/30 |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|