Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities
This paper aims to analyze a series of public-private urban initiatives implemented from 2007 to 2015 in Rosario, Argentina from a governmental perspective. It is argued that embellishment, entertaining and mobility projects are intended to show the “downtown area of the city” and those who inhabit,...
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Revista INVI
2017
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oai:ojs.revistas.uchile.cl:article-628812018-04-13T11:29:48Z Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities Iniciativas escenográficas en Rosario: lo cool como tecnología de gobierno de subjetividades urbanas Ginga, Luciana Noelia Brizuela, Florencia This paper aims to analyze a series of public-private urban initiatives implemented from 2007 to 2015 in Rosario, Argentina from a governmental perspective. It is argued that embellishment, entertaining and mobility projects are intended to show the “downtown area of the city” and those who inhabit, move and consume within this area as healthy, happy, enterprising and cool individuals, both at the national and international levels. These projects are based on emotions, controlling desires and choices made by people and building different “cool” urban habitation practices aimed to promote consumption. El artículo se propone analizar un conjunto de iniciativas urbanas público-privadas, implementadas en el período 2007-2015 en la ciudad de Rosario, Argentina, desde el enfoque de la gubernamentalidad. La hipótesis que guía este trabajo sostiene que, teniendo como foco el embellecimiento, el entretenimiento y la movilidad, las iniciativas apuntan a crear una escenografía que proyecta, en la vidriera nacional e internacional, al “centro de la ciudad” y a los sujetos que lo habitan, lo transitan y lo consumen como saludables, felices, emprendedores y cool. Las mismas operan movilizando emociones, instrumentalizando deseos y elecciones de los sujetos y construyendo diversas prácticas de habitar lo urbano que, bajo el signo de lo cool, promueven el consumo de la ciudad que se ofrece. Revista INVI 2017-11-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/xml https://revistainvi.uchile.cl/index.php/INVI/article/view/62881 Revista INVI; Vol. 32 Núm. 91 (2017): Hábitat y emociones; 163-187 0718-8358 0718-1299 spa https://revistainvi.uchile.cl/index.php/INVI/article/view/62881/66687 https://revistainvi.uchile.cl/index.php/INVI/article/view/62881/66725 Derechos de autor 2017 Revista INVI |
| institution |
Universidad de Chile |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Ginga, Luciana Noelia Brizuela, Florencia |
| spellingShingle |
Ginga, Luciana Noelia Brizuela, Florencia Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities |
| author_facet |
Ginga, Luciana Noelia Brizuela, Florencia |
| author_sort |
Ginga, Luciana Noelia |
| title |
Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities |
| title_short |
Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities |
| title_full |
Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities |
| title_fullStr |
Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities |
| title_full_unstemmed |
Scenographic initiatives in Rosario: cool as a technology for governing urban subjectivities |
| title_sort |
scenographic initiatives in rosario: cool as a technology for governing urban subjectivities |
| description |
This paper aims to analyze a series of public-private urban initiatives implemented from 2007 to 2015 in Rosario, Argentina from a governmental perspective. It is argued that embellishment, entertaining and mobility projects are intended to show the “downtown area of the city” and those who inhabit, move and consume within this area as healthy, happy, enterprising and cool individuals, both at the national and international levels. These projects are based on emotions, controlling desires and choices made by people and building different “cool” urban habitation practices aimed to promote consumption. |
| publisher |
Revista INVI |
| publishDate |
2017 |
| url |
https://revistainvi.uchile.cl/index.php/INVI/article/view/62881 |
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