City product management as an element of ecological marketing in the perception of foreign visitors to Puno

The article deals with the perception of the city product as an element of ecological marketing by foreign visitors. The objective of the study was the determination of the perception of foreign visitors about the management of the Puno city product. The methodology used consisted of the quantitativ...

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Asıl Yazarlar:	Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno, Yapuchura Saico, Cristóbal Rufino; Universidad Nacional del Altiplano de Puno
Materyal Türü:	Online
Dil:	spa
Baskı/Yayın Bilgisi:	Universidad Nacional del Nordeste. Facultad de Arquitectura y Urbanismo 2019
Online Erişim:	https://revistas.unne.edu.ar/index.php/crn/article/view/4120
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record_format	ojs
spelling	oai:ojs.revistas.unne.edu.ar:article-41202020-07-07T16:42:01Z City product management as an element of ecological marketing in the perception of foreign visitors to Puno Gestión del producto ciudad como elemento de marketing ecológico en la percepción de los visitantes extranjeros a Puno Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno Yapuchura Saico, Cristóbal Rufino; Universidad Nacional del Altiplano de Puno Green marketing city marketing marketing management Marketing ecológico marketing de la ciudad gestión de marketing The article deals with the perception of the city product as an element of ecological marketing by foreign visitors. The objective of the study was the determination of the perception of foreign visitors about the management of the Puno city product. The methodology used consisted of the quantitative, descriptive and explanatory method, and with the help of the Likert scale technique the field data were collected. The results find that the management of the elements of the city product only influences 28.4% in the perception, the rest being other factors. It is concluded that the management of the elements of the city product, such as green areas, transport system, sounds and visuals, as well as solid waste does not significantly influence the perception of foreign visitors. El artículo trata sobre la percepción del producto ciudad como un elemento del marketing ecológico por parte de los visitantes extranjeros. El objetivo del estudio fue la determinación de la percepción de los visitantes extranjeros sobre la gestión del producto ciudad Puno. La metodología utilizada consistió en el método cuantitativo, descriptivo y explicativo, y con la ayuda de la técnica de escala Likert se recolectaron los datos del campo. Los resultados encuentran que la gestión de los elementos del producto ciudad solo influye en un 28.4 % en la percepción, siendo el resto otros factores. Se concluye que la gestión de los elementos del producto ciudad, tales como áreas verdes, sistema de transportes, sonidos y los visuales, así como los residuos sólidos no influyen considerablemente en la percepción de los visitantes extranjeros. Universidad Nacional del Nordeste. Facultad de Arquitectura y Urbanismo 2019-11-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/crn/article/view/4120 10.30972/crn.27274120 Cuaderno Urbano; Vol. 27, Núm. 27 (2019); 87-109 1853-3655 1666-6186 spa https://revistas.unne.edu.ar/index.php/crn/article/view/4120/3755 Copyright (c) 2019 Emilio Flores Mamani, Cristóbal Rufino Yapuchura Saico https://creativecommons.org/licenses/by-nc-sa/4.0
institution	Universidad Nacional del Nordeste
collection	OJS
language	spa
format	Online
author	Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno Yapuchura Saico, Cristóbal Rufino; Universidad Nacional del Altiplano de Puno
spellingShingle	Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno Yapuchura Saico, Cristóbal Rufino; Universidad Nacional del Altiplano de Puno City product management as an element of ecological marketing in the perception of foreign visitors to Puno
author_facet	Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno Yapuchura Saico, Cristóbal Rufino; Universidad Nacional del Altiplano de Puno
author_sort	Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno
title	City product management as an element of ecological marketing in the perception of foreign visitors to Puno
title_short	City product management as an element of ecological marketing in the perception of foreign visitors to Puno
title_full	City product management as an element of ecological marketing in the perception of foreign visitors to Puno
title_fullStr	City product management as an element of ecological marketing in the perception of foreign visitors to Puno
title_full_unstemmed	City product management as an element of ecological marketing in the perception of foreign visitors to Puno
title_sort	city product management as an element of ecological marketing in the perception of foreign visitors to puno
description	The article deals with the perception of the city product as an element of ecological marketing by foreign visitors. The objective of the study was the determination of the perception of foreign visitors about the management of the Puno city product. The methodology used consisted of the quantitative, descriptive and explanatory method, and with the help of the Likert scale technique the field data were collected. The results find that the management of the elements of the city product only influences 28.4% in the perception, the rest being other factors. It is concluded that the management of the elements of the city product, such as green areas, transport system, sounds and visuals, as well as solid waste does not significantly influence the perception of foreign visitors.
publisher	Universidad Nacional del Nordeste. Facultad de Arquitectura y Urbanismo
publishDate	2019
url	https://revistas.unne.edu.ar/index.php/crn/article/view/4120
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City product management as an element of ecological marketing in the perception of foreign visitors to Puno

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