City product management as an element of ecological marketing in the perception of foreign visitors to Puno

The article deals with the perception of the city product as an element of ecological marketing by foreign visitors. The objective of the study was the determination of the perception of foreign visitors about the management of the Puno city product. The methodology used consisted of the quantitativ...

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Detalhes bibliográficos
Principais autores: Flores Mamani, Emilio; Universidad Nacional del Altiplano de Puno, Yapuchura Saico, Cristóbal Rufino; Universidad Nacional del Altiplano de Puno
Formato: Online
Idioma:spa
Publicado em: Universidad Nacional del Nordeste. Facultad de Arquitectura y Urbanismo 2019
Acesso em linha:https://revistas.unne.edu.ar/index.php/crn/article/view/4120
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