Inhabited graphic space: The human figure in architectural visual communication
This paper analyzes the potential of the human figure within the perspective drawing as a communication tool of the architectural project. Although in the state of the art of architectural representation—especially as it is linked to digital tools and marketingconditioned— the use of human figures i...
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oai:ojs.www.unisinos.br:article-41182021-08-30T19:09:20Z Inhabited graphic space: The human figure in architectural visual communication El espacio gráfico habitado: la figura humana en la comunicación visual arquitectónica Falcón Meraz, José Manuel This paper analyzes the potential of the human figure within the perspective drawing as a communication tool of the architectural project. Although in the state of the art of architectural representation—especially as it is linked to digital tools and marketingconditioned— the use of human figures is extensive, in most offices they are employed only to show the scale and proportions of the building. However, in some works their use goes beyond that and is more original and oriented to emphasize specific architectural contents and personal aspects of the designer. The human representation—which has an ancient origin, found its place in the Renaissance and revealed its potential in the neoclassical perspective drawings—is today an element with more potential to indicate the typology of the space; the characteristics of the physical environment; the profiles of users who are expected to experience the architecture and the interactions that will be generated among them; the overall concept of the project; and the spirit of the times. This paper selects, analyzes and synthesize different categories of use in which the human representation operates as a polysemic element that emphasizes the—advertising as well as critical and historical—discourse of the architectural project.Keywords: drawing, architectural representation, CAD, models, human figure. En este texto se analiza el potencial de la figura humana, dentro del dibujo en perspectiva, como una herramienta de comunicación del proyecto de arquitectura. Como se sabe, aunque en la representación arquitectónica actual —heredera de los estilos gráficos y modelísticos del pasado, ligada a las herramientas digitales y condicionada por el marketing— el uso de figuras humanas es extendido, en la mayoría de los estudios, éstas son empleadas para ambientar y mostrar la escala del edificio, sin mayores pretensiones. No obstante, en algunas ocasiones su utilización va más allá, siendo original y totalmente intencionada, hacia destacar ciertos contenidos del proyecto más personales del autor. De esta forma, además de evidenciar la proporción de la arquitectura ideada, las imágenes humanas pueden ser el elemento que indique su cometido; las características del medio físico; los perfiles de usuarios que se espera se apropien del proyecto; las escenas habituales que se generarán en el espacio; el concepto global; y el espíritu de la época. Es intención de este documento seleccionar, analizar y sintetizar diferentes categorías de uso, donde las figuras humanas actúan como elementos polisémicos que matizan el discurso —tanto publicitario como crítico e histórico— del proyecto de arquitectura.Palabras clave: dibujo, representación arquitectónica, CAD, maquetas, figura humana. Unisinos 2015-07-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unisinos.br/index.php/arquitetura/article/view/arq.2015.111.04 10.4013/arq.2015.111.04 Arquitetura Revista; v. 11 n. 1 (2015): Jan-Jun; 31-45 1808-5741 spa https://revistas.unisinos.br/index.php/arquitetura/article/view/arq.2015.111.04/4844 |
| institution |
Universidad de Vale do Rio dos Sinos (UNISINOS) |
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OJS |
| language |
spa |
| format |
Online |
| author |
Falcón Meraz, José Manuel |
| spellingShingle |
Falcón Meraz, José Manuel Inhabited graphic space: The human figure in architectural visual communication |
| author_facet |
Falcón Meraz, José Manuel |
| author_sort |
Falcón Meraz, José Manuel |
| title |
Inhabited graphic space: The human figure in architectural visual communication |
| title_short |
Inhabited graphic space: The human figure in architectural visual communication |
| title_full |
Inhabited graphic space: The human figure in architectural visual communication |
| title_fullStr |
Inhabited graphic space: The human figure in architectural visual communication |
| title_full_unstemmed |
Inhabited graphic space: The human figure in architectural visual communication |
| title_sort |
inhabited graphic space: the human figure in architectural visual communication |
| description |
This paper analyzes the potential of the human figure within the perspective drawing as a communication tool of the architectural project. Although in the state of the art of architectural representation—especially as it is linked to digital tools and marketingconditioned— the use of human figures is extensive, in most offices they are employed only to show the scale and proportions of the building. However, in some works their use goes beyond that and is more original and oriented to emphasize specific architectural contents and personal aspects of the designer. The human representation—which has an ancient origin, found its place in the Renaissance and revealed its potential in the neoclassical perspective drawings—is today an element with more potential to indicate the typology of the space; the characteristics of the physical environment; the profiles of users who are expected to experience the architecture and the interactions that will be generated among them; the overall concept of the project; and the spirit of the times. This paper selects, analyzes and synthesize different categories of use in which the human representation operates as a polysemic element that emphasizes the—advertising as well as critical and historical—discourse of the architectural project.Keywords: drawing, architectural representation, CAD, models, human figure. |
| publisher |
Unisinos |
| publishDate |
2015 |
| url |
https://revistas.unisinos.br/index.php/arquitetura/article/view/arq.2015.111.04 |
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AT falconmerazjosemanuel inhabitedgraphicspacethehumanfigureinarchitecturalvisualcommunication AT falconmerazjosemanuel elespaciograficohabitadolafigurahumanaenlacomunicacionvisualarquitectonica |
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