OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19
Patzcuaro, Michoacan, named "Pueblo Magico" in 2002, boasts of being one of the most attractive places inMexico for tourism. Pre-Hispanic, colonial and modern history converge in it; its traditional architecture,natural beauties, festivals, traditions, gastronomy and other cultural product...
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Benemérita Universidad Autónoma de Puebla
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oai:ojs2.69.164.202.149:article-1792021-07-07T06:21:25Z OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 OPORTUNIDADES Y RETOS PARA EL TURISMO EN PÁTZCUARO DESPUÉS DEL COVID-19 Martínez Aguilar, José Manuel Pérez Múzquiz, Érika E. Magical Town resilience heritage new normal SARS-CoV-2 Pueblo Mágico patrimonio nueva normalidad SARS-CoV-2 resiliencia Patzcuaro, Michoacan, named "Pueblo Magico" in 2002, boasts of being one of the most attractive places inMexico for tourism. Pre-Hispanic, colonial and modern history converge in it; its traditional architecture,natural beauties, festivals, traditions, gastronomy and other cultural productions, in addition to its privilegedlocation, being close to other tourist destinations. However, the problems arising from the health contingencycaused by Covid-19 and the virus itself will test its ability to demonstrate its worth and resilience. The tourismsector in particular must be part of a “new normal”, identifying the strengths of the market and the needs ofvisitors, innovating products and services, adopting investment and promotion strategies, attending to socialdistancing and hygiene measures, adapting spaces physical, among other measures to get ahead. Thefollowing work shows the impact of Covid-19 in a small town dedicated to tourism in México, it correspondsto an exploratory level, that includes an observational research, retrospective and cross-sectional to inquireabout effects and possible future scenarios from a prospective approach, being a qualitative phenomenologicaland hermeneutical study. Pátzcuaro, Michoacán, nombrado “Pueblo Mágico” en 2002, se precia de ser uno de los destinos másatractivos de México para el turismo. En él convergen la historia prehispánica, colonial y moderna; suarquitectura tradicional, bellezas naturales, fiestas, tradiciones, gastronomía y demás producciones culturales,además de que su ubicación es privilegiada, por estar cerca de otros destinos turísticos y bien comunicada portierra. No obstante, los problemas derivados de la contingencia sanitaria provocada por el Covid-19 y el virusmismo, pondrán a prueba su valía y capacidad de resiliencia. El sector turístico en particular deberá ser partede una “nueva normalidad”, identificando las fortalezas del mercado y las necesidades de los visitantes,innovando productos y servicios, adoptando estrategias de inversión y promoción, atendiendo las medidas dedistanciamiento social e higiene, adaptando espacios físicos, entre otras medidas para salir adelante. Elsiguiente trabajo muestra el impacto del Covid-19 para una localidad pequeña dedicada al turismo en México,corresponde a un nivel exploratorio que incluye una investigación observacional, retrospectiva y transversalpara indagar sobre los efectos y posibles escenarios futuros desde un enfoque prospectivo, siendo un estudiocualitativo, fenomenológico y hermenéutico. Benemérita Universidad Autónoma de Puebla 2021-07-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://69.164.202.149/topofilia/index.php/topofilia/article/view/179 Topofilia; Vol 1 No 22 (0): El Nacimiento de la Viruspolítica. Desde la libertad a la autovigilancia.; 257-275 TOPOFILIA, Revista Científica de Arquitectura, Urbanismo y Territorios; Vol. 1 Núm. 22 (0): El Nacimiento de la Viruspolítica. Desde la libertad a la autovigilancia.; 257-275 2594-0635 spa https://69.164.202.149/topofilia/index.php/topofilia/article/view/179/139 Derechos de autor 2021 José Manuel Martínez Aguilar, Érika E. Pérez Múzquiz https://creativecommons.org/licenses/by-nc-nd/4.0 |
| institution |
Universidad Autónoma de Puebla |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Martínez Aguilar, José Manuel Pérez Múzquiz, Érika E. |
| spellingShingle |
Martínez Aguilar, José Manuel Pérez Múzquiz, Érika E. OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 |
| author_facet |
Martínez Aguilar, José Manuel Pérez Múzquiz, Érika E. |
| author_sort |
Martínez Aguilar, José Manuel |
| title |
OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 |
| title_short |
OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 |
| title_full |
OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 |
| title_fullStr |
OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 |
| title_full_unstemmed |
OPPORTUNITIES AND CHALLENGES FOR TOURISM IN PÁTZCUARO AFTER COVID-19 |
| title_sort |
opportunities and challenges for tourism in pátzcuaro after covid-19 |
| description |
Patzcuaro, Michoacan, named "Pueblo Magico" in 2002, boasts of being one of the most attractive places inMexico for tourism. Pre-Hispanic, colonial and modern history converge in it; its traditional architecture,natural beauties, festivals, traditions, gastronomy and other cultural productions, in addition to its privilegedlocation, being close to other tourist destinations. However, the problems arising from the health contingencycaused by Covid-19 and the virus itself will test its ability to demonstrate its worth and resilience. The tourismsector in particular must be part of a “new normal”, identifying the strengths of the market and the needs ofvisitors, innovating products and services, adopting investment and promotion strategies, attending to socialdistancing and hygiene measures, adapting spaces physical, among other measures to get ahead. Thefollowing work shows the impact of Covid-19 in a small town dedicated to tourism in México, it correspondsto an exploratory level, that includes an observational research, retrospective and cross-sectional to inquireabout effects and possible future scenarios from a prospective approach, being a qualitative phenomenologicaland hermeneutical study. |
| publisher |
Benemérita Universidad Autónoma de Puebla |
| publishDate |
2021 |
| url |
https://69.164.202.149/topofilia/index.php/topofilia/article/view/179 |
| work_keys_str_mv |
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