PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS
This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select...
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| Format: | Online |
| Language: | spa |
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Benemérita Universidad Autónoma de Puebla
2021
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| Online Access: | https://69.164.202.149/topofilia/index.php/topofilia/article/view/180 |
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| Summary: | This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select some publications from the official social networkof the municipality which were analyzed from a model that was generated by considering thecharacteristics that are contemplated in the design of an image of the place, also including thetypes of users and narrative elements identified in said publications. From this analysis, anapproximation can be observed to the characteristics that promote an effective communication ofthe image of the place based on its validity, credibility, simplicity, attractiveness anddistinctiveness in order to maintain the promotion of a tourist city. |
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