PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS
This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select...
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Benemérita Universidad Autónoma de Puebla
2021
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oai:ojs2.69.164.202.149:article-1802021-07-07T06:21:25Z PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS PROMOCIÓN DE LA IMAGEN TURÍSTICA DURANTE LA CONTINGENCIA: PUERTO VALLARTA A TRAVÉS DE REDES SOCIALES Escamilla Galindo, Livier Olivia image tourism social networks imagen turismo redes sociales This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select some publications from the official social networkof the municipality which were analyzed from a model that was generated by considering thecharacteristics that are contemplated in the design of an image of the place, also including thetypes of users and narrative elements identified in said publications. From this analysis, anapproximation can be observed to the characteristics that promote an effective communication ofthe image of the place based on its validity, credibility, simplicity, attractiveness anddistinctiveness in order to maintain the promotion of a tourist city. Este trabajo tiene por objetivo conocer el proceso de promoción entorno a la imagen turística dePuerto Vallarta, Jalisco, destino de sol y playa en México, en medio de la contingencia sanitariapor coronavirus (COVID-19) través de la red social de Facebook. A partir de un estudionetnográfico se lograron seleccionar algunas publicaciones de la red social oficial del municipiolas cuales se analizaron a partir de un modelo que se generó al considerar las características quese contemplan en el diseño de una imagen de lugar, incluyendo además los tipos de usuarios yelementos narrativos identificados en dichas publicaciones. A partir de este análisis se puedeobservar una aproximación a las características que propician una comunicación efectiva de laimagen del lugar a partir de su validez, credibilidad, simplicidad, atractivo y distintivo para asímantener la promoción de una ciudad turística.Palabras clave: imagen, turismo, redes sociales Benemérita Universidad Autónoma de Puebla 2021-07-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://69.164.202.149/topofilia/index.php/topofilia/article/view/180 Topofilia; Vol 1 No 22 (0): El Nacimiento de la Viruspolítica. Desde la libertad a la autovigilancia.; 276-301 TOPOFILIA, Revista Científica de Arquitectura, Urbanismo y Territorios; Vol. 1 Núm. 22 (0): El Nacimiento de la Viruspolítica. Desde la libertad a la autovigilancia.; 276-301 2594-0635 spa https://69.164.202.149/topofilia/index.php/topofilia/article/view/180/140 Derechos de autor 2021 Livier Olivia Escamilla Galindo https://creativecommons.org/licenses/by-nc-nd/4.0 |
| institution |
Universidad Autónoma de Puebla |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Escamilla Galindo, Livier Olivia |
| spellingShingle |
Escamilla Galindo, Livier Olivia PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS |
| author_facet |
Escamilla Galindo, Livier Olivia |
| author_sort |
Escamilla Galindo, Livier Olivia |
| title |
PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS |
| title_short |
PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS |
| title_full |
PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS |
| title_fullStr |
PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS |
| title_full_unstemmed |
PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS |
| title_sort |
promotion of the tourist image during the contingency: puerto vallarta through social networks |
| description |
This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select some publications from the official social networkof the municipality which were analyzed from a model that was generated by considering thecharacteristics that are contemplated in the design of an image of the place, also including thetypes of users and narrative elements identified in said publications. From this analysis, anapproximation can be observed to the characteristics that promote an effective communication ofthe image of the place based on its validity, credibility, simplicity, attractiveness anddistinctiveness in order to maintain the promotion of a tourist city. |
| publisher |
Benemérita Universidad Autónoma de Puebla |
| publishDate |
2021 |
| url |
https://69.164.202.149/topofilia/index.php/topofilia/article/view/180 |
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