PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS

This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select...

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Detalles Bibliográficos
Autor Principal: Escamilla Galindo, Livier Olivia
Formato: Online
Idioma:spa
Publicado: Benemérita Universidad Autónoma de Puebla 2021
Acceso en liña:https://69.164.202.149/topofilia/index.php/topofilia/article/view/180
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