PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS
This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select...
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| Glavni autor: | |
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| Format: | Online |
| Jezik: | spa |
| Izdano: |
Benemérita Universidad Autónoma de Puebla
2021
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| Online pristup: | https://69.164.202.149/topofilia/index.php/topofilia/article/view/180 |
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