PROMOTION OF THE TOURIST IMAGE DURING THE CONTINGENCY: PUERTO VALLARTA THROUGH SOCIAL NETWORKS

This work has the purpose of knowing the process of promoting the tourist image of PuertoVallarta, Jalisco, a sun and beach destination in Mexico, during the coronavirus healthcontingency (COVID-19) through the social networks Facebook and Twitter. From anetnographic study, it was possible to select...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Escamilla Galindo, Livier Olivia
Formato: Online
Lenguaje:spa
Publicado: Benemérita Universidad Autónoma de Puebla 2021
Acceso en línea:https://69.164.202.149/topofilia/index.php/topofilia/article/view/180
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!