SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020

SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020

In Cordoba, Argentina, during the quarantine period in 2020 due to the COVID-19 pandemic, official policies and strategies were implemented that acted on the Historical Centre of the capital city and showed changes in the value of image and use in relation to that space. The present paper shows, bas...

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Yazar: Stang, José Ignacio
Materyal Türü: Online
Dil:spa
Baskı/Yayın Bilgisi: Restauro Compás y Canto S.A. 2021
Online Erişim:https://editorialrestauro.com.mx/gremium/index.php/gremium/article/view/305
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spelling oai:ojs3.editorialrestauro.com.mx:article-3052021-08-09T20:57:52Z SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020 HACER VER LA CENTRALIDAD HISTÓRICA. Estrategias de acción durante la pandemia en Córdoba, Argentina, 2020 Stang, José Ignacio historical centrality pandemic strategies ARTICLE centralidad histórica pandemia estrategias ARTICULO In Cordoba, Argentina, during the quarantine period in 2020 due to the COVID-19 pandemic, official policies and strategies were implemented that acted on the Historical Centre of the capital city and showed changes in the value of image and use in relation to that space. The present paper shows, based on the analysis of these interventions, the use of the pandemic as part of the rhetoric in the action of transformation to generate certain conditions that configure a network of meanings, images and representations that position discursive and material strategies in relation to current processes of urban reconfiguration in relation to heritage and tourism. The analysis is carried out on the basis of a corpus of journalistic notes in local digital media as well as official channels of the municipal government. The construction of a new post-pandemic centrality, together with the discourses that postulate it as desirable/legitimate, configure a place that is proposed to be seen more than inhabited. Visual and communicative strategies are used that become images to fill in an inescapable way in which the city, as a global brand, must be presented. En Córdoba, Argentina, durante el período de cuarentena transitado en el 2020 producto de la pandemia por el COVID-19, se ejecutaron políticas y estrategias oficiales que accionaron sobre la Centralidad Histórica de la ciudad capital y evidenciaron cambios en el valor de imagen y uso en relación a dicho espacio. El presente trabajo expone, a partir del análisis de dichas intervenciones, la utilización de la pandemia como parte de las retóricas en la acción de transformación para generar ciertas condiciones que configuran un entramado de significaciones, imágenes y representaciones que posicionan estrategias discursivas y materiales en vinculación a procesos actuales de reconfiguración urbanística en relación con el patrimonio y el turismo. El análisis se realiza sobre un corpus configurado por notas periodísticas en medios locales de comunicación digital así como canales oficiales del gobierno municipal. La construcción de una nueva centralidad post-pandemia, junto a los discursos que la postulan como lo deseable/legítimo, (re)configuran un lugar que se propone para ser visto más que habitado. El empleo de estrategias visuales y comunicativas que devienen imágenes persiguen cumplimentar con un modo ineludible en que la ciudad, en tanto marca global, debe ser presentada. Restauro Compás y Canto S.A. 2021-08-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos evaluados por pares application/pdf https://editorialrestauro.com.mx/gremium/index.php/gremium/article/view/305 Revista Gremium; Vol. 8 No. 16 (2021): Restauración Urbano - Arquitectónica; 35-48 Revista Gremium; Vol. 8 Núm. 16 (2021): Restauración Urbano - Arquitectónica; 35-48 2007-8773 spa https://editorialrestauro.com.mx/gremium/index.php/gremium/article/view/305/358 https://editorialrestauro.com.mx/gremium/index.php/gremium/article/view/305/359 Derechos de autor 2021 José Ignacio Stang https://creativecommons.org/licenses/by-nc-nd/4.0
institution Editorial Restauro
collection OJS
language spa
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author Stang, José Ignacio
spellingShingle Stang, José Ignacio
SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020
author_facet Stang, José Ignacio
author_sort Stang, José Ignacio
title SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020
title_short SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020
title_full SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020
title_fullStr SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020
title_full_unstemmed SHOW THE HISTORICAL CENTRALITY. Strategies for action during the pandemic in Cordoba, Argentina, 2020
title_sort show the historical centrality. strategies for action during the pandemic in cordoba, argentina, 2020
description In Cordoba, Argentina, during the quarantine period in 2020 due to the COVID-19 pandemic, official policies and strategies were implemented that acted on the Historical Centre of the capital city and showed changes in the value of image and use in relation to that space. The present paper shows, based on the analysis of these interventions, the use of the pandemic as part of the rhetoric in the action of transformation to generate certain conditions that configure a network of meanings, images and representations that position discursive and material strategies in relation to current processes of urban reconfiguration in relation to heritage and tourism. The analysis is carried out on the basis of a corpus of journalistic notes in local digital media as well as official channels of the municipal government. The construction of a new post-pandemic centrality, together with the discourses that postulate it as desirable/legitimate, configure a place that is proposed to be seen more than inhabited. Visual and communicative strategies are used that become images to fill in an inescapable way in which the city, as a global brand, must be presented.
publisher Restauro Compás y Canto S.A.
publishDate 2021
url https://editorialrestauro.com.mx/gremium/index.php/gremium/article/view/305
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