Popular furniture: design to the new middle class

It is the focus of this paper the ability of architects and designers to choose, distribute and articulate objects inside Brazilian popular houses. The social group targeted by this research was the so-called New Brazilian Middle Class. Given the impossibility of hiring the services of an architect...

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Main Authors:	Curcio, Gustavo Orlando Fudaba, Santos, Maria Cecília Loschiavo dos
Format:	Online
Language:	por eng
Published:	Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. 2017
Online Access:	https://www.revistas.usp.br/posfau/article/view/118266
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spelling	oai:revistas.usp.br:article-1182662019-11-01T16:30:45Z Popular furniture: design to the new middle class Móvel popular: design para a nova classe média Curcio, Gustavo Orlando Fudaba Santos, Maria Cecília Loschiavo dos Home furnishings. Design. Middle Class. Manufactured Goods. Mobiliário doméstico. Design. Classe média. Manufaturados. It is the focus of this paper the ability of architects and designers to choose, distribute and articulate objects inside Brazilian popular houses. The social group targeted by this research was the so-called New Brazilian Middle Class. Given the impossibility of hiring the services of an architect or interior designer, either for lack of capital, whether for cultural reasons, the New Middle Class, largest consumer group in the country, ultimately choose and buy objects and household furniture without the help of a professional. This empirical selection process results in ineffective arrangements that hinder the movement through the rooms and end up harming the life quality of those families. The present study analyzed the process of designing, editing and broadcasting a pioneer strategy by a popular architecture and design magazine, first published in 2010. Apartments and houses constructed by the federal popular housing program Minha Casa,Minha Vida were used as templates. The communication, the language editing, the strategy of content production on decoration, renovation and building ideas targeting the New Middle Class, as well as their effects, are presented on the Conclusion chapter of this research. Este trabalho traz uma avaliação da capacidade de atuação de arquitetos e designers na escolha, distribuição e articulação dos objetos no ambiente da habitação popular no Brasil. Tem-se como grupo social alvo da pesquisa a Nova Classe Média Brasileira. Diante da impossibilidade de contratação dos serviços de um arquiteto ou designer de interiores, seja por falta de capital, seja por questão cultural, a Nova Classe Média, maior consumidora do país, acaba por escolher e comprar objetos e mobiliário doméstico sem o auxílio de um profissional da área. Esse processo empírico de escolha resulta em arranjos ineficazes que dificultam a circulação no espaço e acabam por prejudicar a qualidade de vida dessas famílias. Neste artigo, apresenta-se uma análise do processo de concepção, edição e estratégia de veiculação de revista popular de arquitetura e design pioneira no país, lançada em 2010. Unidades habitacionais do programa federal de produção de moradias Minha Casa, Minha Vida foram usadas como modelos de laboratório no decorrer da investigação. Comunicação, adaptação de linguagem, conceito de produção de conteúdo de arquitetura, design, reforma e construção para a Nova Classe Média e seus efeitos integram os resultados deste trabalho. Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. 2017-04-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf https://www.revistas.usp.br/posfau/article/view/118266 10.11606/issn.2317-2762.v24i42p74-87 Pós. Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP; v. 24 n. 42 (2017); 74-87 Pós. Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP; Vol. 24 No. 42 (2017); 74-87 Pós. Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP; Vol. 24 Núm. 42 (2017); 74-87 2317-2762 1518-9554 por eng https://www.revistas.usp.br/posfau/article/view/118266/127893 https://www.revistas.usp.br/posfau/article/view/118266/127894 Copyright (c) 2017 Gustavo Orlando Fudaba Curcio, Maria Cecília Loschiavo dos Santos
institution	Universidade de São Paulo
collection	OJS
language	por eng
format	Online
author	Curcio, Gustavo Orlando Fudaba Santos, Maria Cecília Loschiavo dos
spellingShingle	Curcio, Gustavo Orlando Fudaba Santos, Maria Cecília Loschiavo dos Popular furniture: design to the new middle class
author_facet	Curcio, Gustavo Orlando Fudaba Santos, Maria Cecília Loschiavo dos
author_sort	Curcio, Gustavo Orlando Fudaba
title	Popular furniture: design to the new middle class
title_short	Popular furniture: design to the new middle class
title_full	Popular furniture: design to the new middle class
title_fullStr	Popular furniture: design to the new middle class
title_full_unstemmed	Popular furniture: design to the new middle class
title_sort	popular furniture: design to the new middle class
description	It is the focus of this paper the ability of architects and designers to choose, distribute and articulate objects inside Brazilian popular houses. The social group targeted by this research was the so-called New Brazilian Middle Class. Given the impossibility of hiring the services of an architect or interior designer, either for lack of capital, whether for cultural reasons, the New Middle Class, largest consumer group in the country, ultimately choose and buy objects and household furniture without the help of a professional. This empirical selection process results in ineffective arrangements that hinder the movement through the rooms and end up harming the life quality of those families. The present study analyzed the process of designing, editing and broadcasting a pioneer strategy by a popular architecture and design magazine, first published in 2010. Apartments and houses constructed by the federal popular housing program Minha Casa,Minha Vida were used as templates. The communication, the language editing, the strategy of content production on decoration, renovation and building ideas targeting the New Middle Class, as well as their effects, are presented on the Conclusion chapter of this research.
publisher	Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
publishDate	2017
url	https://www.revistas.usp.br/posfau/article/view/118266
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_version_	1709644036994760704

Popular furniture: design to the new middle class

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