Infraestrutura, habitação e produção imobiliária de mercado na metrópole remodelada

This article analyzes the relationship between the development of real estate market production and public infrastructure. The study deals with the case of the city of Curitiba during the period from 1971 to 1983, a time marked by the accomplishment of large urban remodeling projects, as well as the...

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Bibliographic Details
Main Author: Benvenutti, Alexandre Fabiano
Format: Online
Language:por
eng
Published: Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. 2019
Online Access:https://www.revistas.usp.br/posfau/article/view/123685
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Summary:This article analyzes the relationship between the development of real estate market production and public infrastructure. The study deals with the case of the city of Curitiba during the period from 1971 to 1983, a time marked by the accomplishment of large urban remodeling projects, as well as the definition of new and rigid parameters of land use and occupation. In this context, the real estate sector reorganizes and innovates its production, highlighting the improvement of sales techniques, the search for new strategies for the presentation and the diffusion of the projects to the consumers; As well as the creation of cultural values and social “needs” in tune with the market.