TOMADA DE DECISÃO RACIONAL E EXPERIENCIAL NO PROJETO DE PRODUTOS

Several studies on decision-making allow us to observe that professionals use one of two systems to define their projects: rational (i.e., inferential or analytical system that operates by rules of reasoning, relatively affect-free) or experiential/ intuitive (i.e., learning or automatic system that...

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Bibliographic Details
Main Authors: Rosa, Valentina Marques da, Mandelli, Roberta Rech, Brust-Renck, Priscila G., Tonetto, Leandro Miletto
Format: Online
Language:por
Published: Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2018
Online Access:https://www.revistas.usp.br/gestaodeprojetos/article/view/137621
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